They Sent It

🟢 Just brush them

They know how to, so why aren't they just doing it!

The Play WayWednesday, Sep 23, 2026 at 5:30 AM EasternKlaviyo
The Play Way🟢 Just brush them
Subject
🟢 Just brush them
Preview text
They know how to, so why aren't they just doing it!
From
hello@theplayway.com
Sent
Wed Sep 23, 2026, 5:30 AM ET
Size
70 KB
Images
11
Links
11, 4 of them buttons
Subject length
17 characters

Against The Play Way's usual

Sent in its busiest hour, 5 AM, which holds 39% of its emails. The subject is 17 characters; its average is 39.

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From
The Play Way <[email protected]>
Subject
🟢 Just brush them
Date
Wed, 23 Sep 2026 09:30:06 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.theplayway.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.theplayway.com s=mtd1
List-Unsubscribe
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Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 13, 2026 11:33 PM🟢 You're not imagining it (even if no one else can see it)
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Sep 23, 2026 5:30 AM🟢 Just brush them (this email)
Sep 16, 2026 5:30 AM🟢 I did this so you don't have to
Sep 2, 2026 5:00 AM🟢 The kids who fall between the systems
Aug 26, 2026 5:01 AM🟢 The NDIS changes passed last week

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