They Sent It

These don’t feel like normal sneakers

Lightweight. Flexible. Less rigid. Your $10 is still waiting.

The Sole CoFriday, Oct 16, 2026 at 3:05 AM EasternKlaviyo
The Sole CoThese don’t feel like normal sneakers
Subject
These don’t feel like normal sneakers
Preview text
Lightweight. Flexible. Less rigid. Your $10 is still waiting.
From
hello@thesoleco.au
Sent
Fri Oct 16, 2026, 3:05 AM ET
Sent to
movemedancewear.com, Australia (thesoleco.au)
Size
66 KB
Images
10
Links
18, 9 of them buttons
Subject length
37 characters

Against The Sole Co's usual

Sent in the 3 AM hour, which holds 20% of its emails; 24% arrive in the 7 PM hour. The subject is 37 characters; its average is 33.

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From
The Sole Co <[email protected]>
Subject
These don’t feel like normal sneakers
Date
Fri, 16 Oct 2026 07:05:42 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.email.thesoleco.au
DKIM signature
d=shared.klaviyomail.com s=def1; d=email.thesoleco.au s=mtd1
List-Unsubscribe
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Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 17, 2026 3:04 AMI built a whole business around one shoe brand
Oct 17, 2026 3:02 AMPeople get weirdly attached to these shoes
Oct 16, 2026 3:06 AMThese shoes don’t need babysitting
Oct 16, 2026 3:05 AMThese don’t feel like normal sneakers (this email)
Oct 15, 2026 3:03 AMPeople get weirdly attached to these shoes
Oct 14, 2026 11:06 PMYour feet are about to be happier
Oct 14, 2026 3:02 AMThese don’t feel like normal sneakers

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