They Sent It

These shoes don’t need babysitting

Wear them hard. Wash them. Wear them again.

The Sole CoFriday, Oct 16, 2026 at 3:06 AM EasternKlaviyo
The Sole CoThese shoes don’t need babysitting
Subject
These shoes don’t need babysitting
Preview text
Wear them hard. Wash them. Wear them again.
From
hello@thesoleco.au
Sent
Fri Oct 16, 2026, 3:06 AM ET
Sent to
Australia (taygra.au)
Size
57 KB
Images
7
Links
10, 5 of them buttons
Subject length
34 characters

Against The Sole Co's usual

Sent in the 3 AM hour, which holds 19% of its emails; 23% arrive in the 7 PM hour. The subject is 34 characters, the same as its average.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
The Sole Co <[email protected]>
Subject
These shoes don’t need babysitting
Date
Fri, 16 Oct 2026 07:06:09 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.email.thesoleco.au
DKIM signature
d=shared.klaviyomail.com s=def1; d=email.thesoleco.au s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 18, 2026 3:02 AMOne last reminder from me
Oct 17, 2026 3:04 AMI built a whole business around one shoe brand
Oct 17, 2026 3:02 AMPeople get weirdly attached to these shoes
Oct 16, 2026 3:06 AMThese shoes don’t need babysitting (this email)
Oct 16, 2026 3:05 AMThese don’t feel like normal sneakers
Oct 15, 2026 3:03 AMPeople get weirdly attached to these shoes
Oct 14, 2026 11:06 PMYour feet are about to be happier

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