They Sent It

The Upside subject lines

137 subject lines averaging 25 characters.

Sent (Eastern)SubjectCharactersPreview text
Jul 3, 2026 5:45 PMA Forever Favourite19The Galaxia Pant, now in Grey lurex sparkleJul 3, 2026 5:45 PM · 19 characters. The Galaxia Pant, now in Grey lurex sparkle
Jul 3, 2026 12:27 PMJump back in?13Revisit THE UPSIDE for elevated essentials you’re destined to love for the longest timeJul 3, 2026 12:27 PM · 13 characters. Revisit THE UPSIDE for elevated essentials you’re destined to love for the longest time
Jul 1, 2026 5:45 PMNew July Arrivals17Available online and in-store nowJul 1, 2026 5:45 PM · 17 characters. Available online and in-store now
Jul 1, 2026 5:45 PMNew July Arrivals17Available online nowJul 1, 2026 5:45 PM · 17 characters. Available online now
Jul 1, 2026 2:15 AMBack In Stock | The Empire Marnie Pant38The one everyone kept asking for is backJul 1, 2026 2:15 AM · 38 characters. The one everyone kept asking for is back
Jun 30, 2026 3:45 AMThe Heat Is On14Shorts designed to keep you coolJun 30, 2026 3:45 AM · 14 characters. Shorts designed to keep you cool
Jun 30, 2026 1:15 AMThe Winter Stretch Edit23New stretch sets that move with youJun 30, 2026 1:15 AM · 23 characters. New stretch sets that move with you
Jun 28, 2026 11:04 PMJump back in?13Revisit THE UPSIDE for elevated essentials you’re destined to love for the longest timeJun 28, 2026 11:04 PM · 13 characters. Revisit THE UPSIDE for elevated essentials you’re destined to love for the longest time
Jun 27, 2026 5:45 PMAs Seen On10Our favourites, worn by youJun 27, 2026 5:45 PM · 10 characters. Our favourites, worn by you
Jun 27, 2026 7:45 AMLast chance to shop Sale24Up to 50% off + further reductionsJun 27, 2026 7:45 AM · 24 characters. Up to 50% off + further reductions
Jun 25, 2026 5:45 PMLast chance to shop Sale24Up to 50% off + further reductionsJun 25, 2026 5:45 PM · 24 characters. Up to 50% off + further reductions
Jun 24, 2026 9:30 PMFind your new favourite from THE UPSIDE x Angie Smith53Shop the pieces and read the story behind them on the JournalJun 24, 2026 9:30 PM · 53 characters. Shop the pieces and read the story behind them on the Journal
Jun 22, 2026 5:45 PMBack In Stock | The Josephine Knit34A sell-out, back by popular demandJun 22, 2026 5:45 PM · 34 characters. A sell-out, back by popular demand
Jun 20, 2026 5:45 PMOn International Yoga Day, we honour where it began51New stretch sets for the mat and beyondJun 20, 2026 5:45 PM · 51 characters. New stretch sets for the mat and beyond
Jun 19, 2026 5:45 PMThe Pant Edit13Find your perfect pairJun 19, 2026 5:45 PM · 13 characters. Find your perfect pair
Jun 18, 2026 5:45 PMThe Making of Angie's Souvenirs Collection42Vintage-inspired pieces, made to feel like old favouritesJun 18, 2026 5:45 PM · 42 characters. Vintage-inspired pieces, made to feel like old favourites
Jun 16, 2026 5:45 PMIntroducing THE UPSIDE X Angie Smith36The Souvenirs Collection ~ a celebration of Angie's favourite heritage stylesJun 16, 2026 5:45 PM · 36 characters. The Souvenirs Collection ~ a celebration of Angie's favourite heritage styles
Jun 15, 2026 5:45 PMEarly Access | THE UPSIDE X Angie Smith39The Souvenirs Collection ~ a celebration of Angie's favourite heritage stylesJun 15, 2026 5:45 PM · 39 characters. The Souvenirs Collection ~ a celebration of Angie's favourite heritage styles
Jun 12, 2026 5:45 PMThe Outerwear Edit18Winter dressing, made easyJun 12, 2026 5:45 PM · 18 characters. Winter dressing, made easy
Jun 12, 2026 12:30 AMSale seen on UPSIDERS21Up to 50% off + further reductionsJun 12, 2026 12:30 AM · 21 characters. Up to 50% off + further reductions
Jun 10, 2026 5:45 PMJetting off?12Explore our summer vacation looks for your next adventureJun 10, 2026 5:45 PM · 12 characters. Explore our summer vacation looks for your next adventure
Jun 8, 2026 5:45 PMCalling all Leopard Lovers26The new animal update you've been waiting forJun 8, 2026 5:45 PM · 26 characters. The new animal update you've been waiting for
Jun 5, 2026 5:45 PMYour Ultimate Travel Look25Give your travel style a chic and comfortable upgradeJun 5, 2026 5:45 PM · 25 characters. Give your travel style a chic and comfortable upgrade
Jun 4, 2026 11:30 PMLong weekend plans?19Visit us in-storeJun 4, 2026 11:30 PM · 19 characters. Visit us in-store
Jun 3, 2026 5:45 PMBack In Stock | The Oxford Set30In a fresh new colourway Cocoa & LilacJun 3, 2026 5:45 PM · 30 characters. In a fresh new colourway Cocoa & Lilac
Jun 1, 2026 5:45 PMYour Long Weekend Look22Soft layers made for the long weekendJun 1, 2026 5:45 PM · 22 characters. Soft layers made for the long weekend
May 30, 2026 5:45 PMColour Crush | Cocoa & Lilac28The winter palette worth obsessing overMay 30, 2026 5:45 PM · 28 characters. The winter palette worth obsessing over
May 29, 2026 10:51 PMJump back in?13Revisit THE UPSIDE for elevated essentials you’re destined to love for the longest timeMay 29, 2026 10:51 PM · 13 characters. Revisit THE UPSIDE for elevated essentials you’re destined to love for the longest time
May 28, 2026 5:45 PMThe knit set you love is back29The Lumiere Knit Set now in a warm navy and brown colourwayMay 28, 2026 5:45 PM · 29 characters. The Lumiere Knit Set now in a warm navy and brown colourway
May 26, 2026 5:45 PMNew June Arrivals17Available online and in-store todayMay 26, 2026 5:45 PM · 17 characters. Available online and in-store today
May 25, 2026 5:45 PMYour VIP Preview | New Arrivals31Be the first to explore our June release before the official launch tomorrowMay 25, 2026 5:45 PM · 31 characters. Be the first to explore our June release before the official launch tomorrow
May 23, 2026 5:45 PMMid Season Sale | Ends Soon27Up to 50% off. Limited stock available.May 23, 2026 5:45 PM · 27 characters. Up to 50% off. Limited stock available.
May 22, 2026 5:45 PMFrom Bali, With Love20Effortless vacation pieces inspired by our wellness retreat at The Huntley Villas, CangguMay 22, 2026 5:45 PM · 20 characters. Effortless vacation pieces inspired by our wellness retreat at The Huntley Villas, Canggu
May 20, 2026 5:45 PMSoft Winter Layers18Designed for layering now and wearing on repeat all season longMay 20, 2026 5:45 PM · 18 characters. Designed for layering now and wearing on repeat all season long
May 19, 2026 5:45 PMMid Season Sale | Starts Now28Up to 50% off. Limited stock available.May 19, 2026 5:45 PM · 28 characters. Up to 50% off. Limited stock available.
May 18, 2026 5:45 PMEarly Access | Mid Season Sale30Up to 50% off. Limited stock available.May 18, 2026 5:45 PM · 30 characters. Up to 50% off. Limited stock available.
Apr 28, 2026 8:28 PMJump back in?13Revisit THE UPSIDE for elevated essentials you’re destined to love for the longest timeApr 28, 2026 8:28 PM · 13 characters. Revisit THE UPSIDE for elevated essentials you’re destined to love for the longest time

Based on 137 emails received from Apr 28 to Nov 4, 2026. Times in US Eastern. How we collect

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.