ThruDark HQ subject lines
139 subject lines averaging 28 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Jul 31, 2026 7:01 AM | Up to 40% off ends today | 24 | This is your final warning. | Jul 31, 2026 7:01 AM · 24 characters. This is your final warning. | |
| Jul 30, 2026 1:01 PM | Strike Ops ends tomorrow | 24 | Your window of opportunity is closing. | Jul 30, 2026 1:01 PM · 24 characters. Your window of opportunity is closing. | |
| Jul 29, 2026 1:01 PM | Discount boost: 40% off selected kit | 36 | From now until 31 July, select products are boosted to 40% off. | Jul 29, 2026 1:01 PM · 36 characters. From now until 31 July, select products are boosted to 40% off. | |
| Jul 28, 2026 2:01 PM | A classic ThruDark design at 25% off | 36 | Capable of conquering mountain summits but just as comfortable on the commute. | Jul 28, 2026 2:01 PM · 36 characters. Capable of conquering mountain summits but just as comfortable on the commute. | |
| Jul 27, 2026 2:00 PM | They said it, not us | 20 | Strike Ops. 25% off until 31 July. See what people are saying first. | Jul 27, 2026 2:00 PM · 20 characters. Strike Ops. 25% off until 31 July. See what people are saying first. | |
| Jul 26, 2026 2:30 PM | The best of Strike Ops, before it's gone | 40 | Our top picks from the sale, all still 25% off. Get in before it ends. | Jul 26, 2026 2:30 PM · 40 characters. Our top picks from the sale, all still 25% off. Get in before it ends. | |
| Jul 25, 2026 2:00 PM | The Oryon hot weather range | 27 | Currently 25% off during Strike Ops. | Jul 25, 2026 2:00 PM · 27 characters. Currently 25% off during Strike Ops. | |
| Jul 24, 2026 2:00 PM | Pick your size and save 25% | 27 | Shop by size, get what fits, get out. | Jul 24, 2026 2:00 PM · 27 characters. Shop by size, get what fits, get out. | |
| Jul 23, 2026 7:00 AM | Let the free-for-all begin | 26 | 25% off almost everything, now live. | Jul 23, 2026 7:00 AM · 26 characters. 25% off almost everything, now live. | |
| Jul 22, 2026 2:00 PM | The summer edit (25% off) | 25 | T-shirts, shorts, and mid layers for wherever the heat takes you. Use your Strike Ops code… | Jul 22, 2026 2:00 PM · 25 characters. T-shirts, shorts, and mid layers for wherever the heat takes you. Use your Strike Ops code… | |
| Jul 21, 2026 2:00 PM | Sentinel House is coming | 24 | Last days to shop at Unit Four. | Jul 21, 2026 2:00 PM · 24 characters. Last days to shop at Unit Four. | |
| Jul 20, 2026 7:30 AM | 25% off: Here's your early access code | 38 | Shh... Our latest Strike Ops is under the radar. | Jul 20, 2026 7:30 AM · 38 characters. Shh... Our latest Strike Ops is under the radar. | |
| Jul 18, 2026 10:00 AM | New Force drirelease® T-Shirts | 30 | All new Phys Club prints available. | Jul 18, 2026 10:00 AM · 30 characters. All new Phys Club prints available. | |
| Jul 16, 2026 10:02 AM | New Women's Oryon range | 23 | Same utility, different size and shape. Perfect for hot weather pursuits. | Jul 16, 2026 10:02 AM · 23 characters. Same utility, different size and shape. Perfect for hot weather pursuits. | |
| Jul 13, 2026 2:00 PM | The summer travel loadout | 25 | Take excellence wherever you go. | Jul 13, 2026 2:00 PM · 25 characters. Take excellence wherever you go. | |
| Jul 12, 2026 2:01 PM | The Force Catalyst range | 24 | Designed for maximum comfort. | Jul 12, 2026 2:01 PM · 24 characters. Designed for maximum comfort. | |
| Jul 9, 2026 12:05 PM | All new Vader t-shirt designs | 29 | Fly the flag wherever you go. | Jul 9, 2026 12:05 PM · 29 characters. Fly the flag wherever you go. | |
| Jul 7, 2026 2:00 PM | Form is temporary, class is permanent | 37 | Our diverse Force Activewear range. | Jul 7, 2026 2:00 PM · 37 characters. Our diverse Force Activewear range. | |
| Jul 5, 2026 2:00 PM | Introducing "The Rollercoaster" | 31 | Our new podcast series. | Jul 5, 2026 2:00 PM · 31 characters. Our new podcast series. | |
| Jul 3, 2026 12:05 PM | Icons reborn | 12 | New graphic design Insignia T-Shirts. | Jul 3, 2026 12:05 PM · 12 characters. New graphic design Insignia T-Shirts. | |
| Jul 2, 2026 2:00 PM | Treat her to a weekend away... | 30 | In London, near Battersea... | Jul 2, 2026 2:00 PM · 30 characters. In London, near Battersea... | |
| Jul 1, 2026 2:00 PM | An important reminder | 21 | They're here to stay. | Jul 1, 2026 2:00 PM · 21 characters. They're here to stay. | |
| Jun 30, 2026 12:05 PM | New Artist Series T-Shirt | 25 | Zero Mercy. | Jun 30, 2026 12:05 PM · 25 characters. Zero Mercy. | |
| Jun 28, 2026 12:05 PM | New HeriTech Flat Cap | 21 | 6 of 1, half a dozen of the other. | Jun 28, 2026 12:05 PM · 21 characters. 6 of 1, half a dozen of the other. | |
| Jun 26, 2026 12:05 PM | All-new Shrouds | 15 | The second coming. | Jun 26, 2026 12:05 PM · 15 characters. The second coming. | |
| Jun 25, 2026 12:05 PM | New colours: Enigma T-Shirt | 27 | Available now. | Jun 25, 2026 12:05 PM · 27 characters. Available now. | |
| Jun 24, 2026 7:27 PM | 99.9% need not buy. | 19 | Excellence awaits. | Jun 24, 2026 7:27 PM · 19 characters. Excellence awaits. | |
| Jun 23, 2026 2:00 PM | Hot weather tips | 16 | From a former Special Forces Operator. | Jun 23, 2026 2:00 PM · 16 characters. From a former Special Forces Operator. | |
| Jun 19, 2026 2:01 PM | Our most popular product | 24 | On offer for a limited time only. | Jun 19, 2026 2:01 PM · 24 characters. On offer for a limited time only. | |
| Jun 18, 2026 2:00 PM | 72 hours, one t-shirt | 21 | The Oryon 72hr Merino T-Shirt: Naturally thermal regulating, fast drying and odour… | Jun 18, 2026 2:00 PM · 21 characters. The Oryon 72hr Merino T-Shirt: Naturally thermal regulating, fast drying and odour… | |
| Jun 17, 2026 2:00 PM | For the man who takes on the toughest missions | 46 | Find the right kit for him this Father's Day. Shop across every price range now. | Jun 17, 2026 2:00 PM · 46 characters. Find the right kit for him this Father's Day. Shop across every price range now. | |
| Jun 17, 2026 12:05 PM | Bag with a bang! | 16 | New hiking and climbing backpacks. | Jun 17, 2026 12:05 PM · 16 characters. New hiking and climbing backpacks. | |
| Jun 13, 2026 12:05 PM | New Force Catalyst Tees | 23 | Same drirelease® fabric, new relaxed fit. | Jun 13, 2026 12:05 PM · 23 characters. Same drirelease® fabric, new relaxed fit. | |
| Jun 11, 2026 9:01 AM | Your code expires tonight | 25 | Your 20% off selected shorts and mid layers expires at 23:59 BST. | Jun 11, 2026 9:01 AM · 25 characters. Your 20% off selected shorts and mid layers expires at 23:59 BST. | |
| Jun 10, 2026 2:01 PM | Built to last longer than the season | 36 | Hard-wearing trousers for spring, summer and everything the environment throws at them. | Jun 10, 2026 2:01 PM · 36 characters. Hard-wearing trousers for spring, summer and everything the environment throws at them. | |
| Jun 9, 2026 2:01 PM | The world's toughest trek? | 26 | With ambassador Aldo Kane. | Jun 9, 2026 2:01 PM · 26 characters. With ambassador Aldo Kane. | |
| Jun 8, 2026 2:00 PM | The channel closes 11th June | 28 | The channel goes dark. 20% off selected shorts and mid layers. Use your code before it… | Jun 8, 2026 2:00 PM · 28 characters. The channel goes dark. 20% off selected shorts and mid layers. Use your code before it… | |
| Jun 5, 2026 2:01 PM | The right layer makes all the difference | 40 | The Evening Edit: Mid layers and hoodies built for when the warmth fades. | Jun 5, 2026 2:01 PM · 40 characters. The Evening Edit: Mid layers and hoodies built for when the warmth fades. | |
| Jun 4, 2026 2:00 PM | More warm weather kit worth knowing about | 41 | The Spring/Summer Edit continues. Lightweight, versatile pieces built for the season. | Jun 4, 2026 2:00 PM · 41 characters. The Spring/Summer Edit continues. Lightweight, versatile pieces built for the season. | |
| Jun 3, 2026 2:25 PM | This season's essentials are here | 33 | T-shirts and shorts built for the warmer months. In stock now. | Jun 3, 2026 2:25 PM · 33 characters. T-shirts and shorts built for the warmer months. In stock now. | |
| Jun 1, 2026 2:00 PM | DarkMatr™ fabric explained | 26 | A relentless pursuit of excellence. | Jun 1, 2026 2:00 PM · 26 characters. A relentless pursuit of excellence. | |
| May 31, 2026 2:01 PM | 20% off some of May's most chosen kit | 37 | Selected shorts and mid layers. Your code is inside. | May 31, 2026 2:01 PM · 37 characters. Selected shorts and mid layers. Your code is inside. | |
| May 30, 2026 2:00 PM | It's hot out there, be ready for it | 35 | Hot weather accessories. Built for summer and beyond. | May 30, 2026 2:00 PM · 35 characters. Hot weather accessories. Built for summer and beyond. | |
| May 29, 2026 2:00 PM | Celebrating Mount Everest Day | 29 | Endeavour Through Adversity. | May 29, 2026 2:00 PM · 29 characters. Endeavour Through Adversity. | |
| May 28, 2026 2:05 PM | The Dissident Washed range | 26 | 100% cotton. Washed after construction. No two the same. | May 28, 2026 2:05 PM · 26 characters. 100% cotton. Washed after construction. No two the same. | |
| May 26, 2026 2:00 PM | What's on your trail this summer? | 33 | The Force Trail Running range. Lightweight, specialist fabric. Built for heat. | May 26, 2026 2:00 PM · 33 characters. The Force Trail Running range. Lightweight, specialist fabric. Built for heat. | |
| May 23, 2026 12:05 PM | The new Forward Hoodie | 22 | A lightweight outdoor essential. | May 23, 2026 12:05 PM · 22 characters. A lightweight outdoor essential. | |
| May 22, 2026 2:01 PM | Join us at the Yomp | 19 | Last chance to enter the ThruDark Mountain Marathons. | May 22, 2026 2:01 PM · 19 characters. Last chance to enter the ThruDark Mountain Marathons. | |
| May 20, 2026 12:05 PM | New Force Active T-Shirts and Shorts | 36 | All round options for summer training and more. | May 20, 2026 12:05 PM · 36 characters. All round options for summer training and more. | |
| May 18, 2026 2:00 PM | The channel is still open | 25 | Your private access closes 11th June. Selected kit. You code is in this email. | May 18, 2026 2:00 PM · 25 characters. Your private access closes 11th June. Selected kit. You code is in this email. |
Based on 139 emails received from Mar 16 to Nov 6, 2026. Times in US Eastern. How we collect