ThruDark HQ subject lines
140 subject lines averaging 28 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| May 18, 2026 2:00 PM | The channel is still open | 25 | Your private access closes 11th June. Selected kit. You code is in this email. | May 18, 2026 2:00 PM · 25 characters. Your private access closes 11th June. Selected kit. You code is in this email. | |
| May 16, 2026 2:00 PM | The t-shirt edit | 16 | Discover the full ThruDark t-shirt range. | May 16, 2026 2:00 PM · 16 characters. Discover the full ThruDark t-shirt range. | |
| May 15, 2026 1:35 PM | 99.9% need not buy. | 19 | Excellence awaits. | May 15, 2026 1:35 PM · 19 characters. Excellence awaits. | |
| May 14, 2026 2:01 PM | Which shorts do you need? | 25 | Cargo utility, hot-climate tech, active training. Here's the breakdown. | May 14, 2026 2:01 PM · 25 characters. Cargo utility, hot-climate tech, active training. Here's the breakdown. | |
| May 13, 2026 8:57 AM | 99.9% need not buy. | 19 | Excellence awaits. | May 13, 2026 8:57 AM · 19 characters. Excellence awaits. | |
| May 12, 2026 2:02 PM | This one isn't public | 21 | A private operation. Selected shorts and mid layers. Act before it closes. | May 12, 2026 2:02 PM · 21 characters. A private operation. Selected shorts and mid layers. Act before it closes. | |
| May 10, 2026 7:01 AM | Secure your free Vader T-Shirt | 30 | When you spend £200 ($300 USD, €250 EUR, $400 AUD, $500 CAD). Ends 23:59 BST today. | May 10, 2026 7:01 AM · 30 characters. When you spend £200 ($300 USD, €250 EUR, $400 AUD, $500 CAD). Ends 23:59 BST today. | |
| May 4, 2026 2:00 PM | From the end of the world, heading north | 40 | Mike Humphreys. Running the length of South America. One day at a time. | May 4, 2026 2:00 PM · 40 characters. Mike Humphreys. Running the length of South America. One day at a time. | |
| May 2, 2026 2:00 PM | The Mission: Everest story told in person | 41 | An exclusive evening with Co-Founder Staz. Drinks reception, Q&A, and stories from the… | May 2, 2026 2:00 PM · 41 characters. An exclusive evening with Co-Founder Staz. Drinks reception, Q&A, and stories from the… | |
| Apr 30, 2026 12:06 PM | A new shade for the collection | 30 | The Flannel Shirt you already know. Now available in grey. | Apr 30, 2026 12:06 PM · 30 characters. The Flannel Shirt you already know. Now available in grey. | |
| Apr 28, 2026 2:00 PM | It's marathon season | 20 | Here's your kit checklist. | Apr 28, 2026 2:00 PM · 20 characters. Here's your kit checklist. | |
| Apr 27, 2026 2:00 PM | Cadence cycle clothing | 22 | British design, Italian fabrics. | Apr 27, 2026 2:00 PM · 22 characters. British design, Italian fabrics. | |
| Apr 22, 2026 10:05 AM | The one you've been waiting for | 31 | New Era Realtree(R) and Love Many Caps. | Apr 22, 2026 10:05 AM · 31 characters. New Era Realtree(R) and Love Many Caps. | |
| Apr 19, 2026 2:01 PM | New Oryon bottoms | 17 | The long and short of it. | Apr 19, 2026 2:01 PM · 17 characters. The long and short of it. | |
| Apr 18, 2026 12:05 PM | Water is just another terrain | 29 | Introducing the new ThruDark Swim Shorts. | Apr 18, 2026 12:05 PM · 29 characters. Introducing the new ThruDark Swim Shorts. | |
| Apr 16, 2026 2:02 PM | New and existing Delta T-Shirts | 31 | The choice is yours. | Apr 16, 2026 2:02 PM · 31 characters. The choice is yours. | |
| Apr 15, 2026 2:00 PM | Get a Patrol Bucket Hat on us | 29 | Orders over £200 include one, free. Ends 30th April. | Apr 15, 2026 2:00 PM · 29 characters. Orders over £200 include one, free. Ends 30th April. | |
| Apr 14, 2026 2:00 PM | The new Oryon Shirt | 19 | Lightweight, breathable, UPF protected. | Apr 14, 2026 2:00 PM · 19 characters. Lightweight, breathable, UPF protected. | |
| Apr 13, 2026 2:01 PM | The new Oryon Windguard Jacket | 30 | Over 40% lighter than before. | Apr 13, 2026 2:01 PM · 30 characters. Over 40% lighter than before. | |
| Apr 12, 2026 2:00 PM | The importance of UPF fabrics | 29 | Oryon - designed for sun protection. | Apr 12, 2026 2:00 PM · 29 characters. Oryon - designed for sun protection. | |
| Apr 11, 2026 12:05 PM | Oryon is here | 13 | Handle the heat with comfort. | Apr 11, 2026 12:05 PM · 13 characters. Handle the heat with comfort. | |
| Apr 11, 2026 7:34 AM | Never leave a man behind. | 25 | Committed to commitment. | Apr 11, 2026 7:34 AM · 25 characters. Committed to commitment. | |
| Apr 6, 2026 7:34 AM | 99.9% need not buy. | 19 | Excellence awaits. | Apr 6, 2026 7:34 AM · 19 characters. Excellence awaits. | |
| Apr 4, 2026 2:00 PM | It's back again, but not for long | 33 | The Spectral has been restocked. | Apr 4, 2026 2:00 PM · 33 characters. The Spectral has been restocked. | |
| Apr 3, 2026 5:00 AM | ThruDark Devizes to Westminster International Canoe Race | 56 | A personal Endeavour Through Adversity. | Apr 3, 2026 5:00 AM · 56 characters. A personal Endeavour Through Adversity. | |
| Apr 2, 2026 12:07 PM | New Force Trail Running Jacket | 30 | Available now. | Apr 2, 2026 12:07 PM · 30 characters. Available now. | |
| Mar 31, 2026 9:04 AM | Up to 40% off ends tonight | 26 | Your Strike Ops window is closing. | Mar 31, 2026 9:04 AM · 26 characters. Your Strike Ops window is closing. | |
| Mar 30, 2026 2:02 PM | 40% off ends soon! | 18 | Final days of Strike Ops. | Mar 30, 2026 2:02 PM · 18 characters. Final days of Strike Ops. | |
| Mar 30, 2026 2:01 PM | 40% off ends soon! | 18 | Final days of Strike Ops. | Mar 30, 2026 2:01 PM · 18 characters. Final days of Strike Ops. | |
| Mar 29, 2026 2:03 PM | Your extra 20% off is still live | 32 | Strike Ops closes 23:59 GMT, 31 March. Use your code before it's gone. | Mar 29, 2026 2:03 PM · 32 characters. Strike Ops closes 23:59 GMT, 31 March. Use your code before it's gone. | |
| Mar 28, 2026 3:00 PM | You were looking. Here's 20% more off to help you decide | 56 | Strike Ops is still live. Up to 40% off, plus your exclusive extra 20% inside. | Mar 28, 2026 3:00 PM · 56 characters. Strike Ops is still live. Up to 40% off, plus your exclusive extra 20% inside. | |
| Mar 27, 2026 8:03 AM | Eyes on the size... 👀 | 21 | This one is just for you. | Mar 27, 2026 8:03 AM · 21 characters. This one is just for you. | |
| Mar 26, 2026 3:00 PM | Top of the Strike Ops | 21 | Our picks of the bunch. | Mar 26, 2026 3:00 PM · 21 characters. Our picks of the bunch. | |
| Mar 25, 2026 3:01 PM | Trousers & shorts - up to 30% off | 33 | Built to last. Priced to move. Limited time only. | Mar 25, 2026 3:01 PM · 33 characters. Built to last. Priced to move. Limited time only. | |
| Mar 24, 2026 3:02 PM | 60% off Oblivion outlet items | 29 | Save on one-off wonders, limited time production runs, and rare finds. | Mar 24, 2026 3:02 PM · 29 characters. Save on one-off wonders, limited time production runs, and rare finds. | |
| Mar 23, 2026 3:03 PM | Up to 40% off our Dissident range | 33 | Heavy duty workwear essentials. | Mar 23, 2026 3:03 PM · 33 characters. Heavy duty workwear essentials. | |
| Mar 22, 2026 3:04 PM | Strike Ops sitrep | 17 | Shop up to 40% off now. | Mar 22, 2026 3:04 PM · 17 characters. Shop up to 40% off now. | |
| Mar 21, 2026 3:02 PM | 30% off mid layers and fleeces | 30 | Make ready for Spring. | Mar 21, 2026 3:02 PM · 30 characters. Make ready for Spring. | |
| Mar 20, 2026 8:04 AM | Shop up to 40% off | 18 | Strike Ops now live! | Mar 20, 2026 8:04 AM · 18 characters. Strike Ops now live! | |
| Mar 16, 2026 6:55 AM | 99.9% need not buy. | 19 | Excellence awaits. | Mar 16, 2026 6:55 AM · 19 characters. Excellence awaits. |
Based on 140 emails received from Mar 16 to Nov 7, 2026. Times in US Eastern. How we collect