ThruDark HQ subject lines
138 subject lines averaging 28 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 31, 2026 3:01 PM | We've been busy | 15 | New launches across the range, plus restocks of the pieces you've been waiting for. | Oct 31, 2026 3:01 PM · 15 characters. New launches across the range, plus restocks of the pieces you've been waiting for. | |
| Oct 29, 2026 4:30 PM | Built for open water, from the fabric up | 40 | GORE-TEX® PRO, Dyneema® and a pocket system developed by both brands. Here's what each one… | Oct 29, 2026 4:30 PM · 40 characters. GORE-TEX® PRO, Dyneema® and a pocket system developed by both brands. Here's what each one… | |
| Oct 28, 2026 3:01 PM | Final days: 30% off when you buy two | 36 | The Insignia Long Sleeve T-Shirt multi-buy closes Saturday. | Oct 28, 2026 3:01 PM · 36 characters. The Insignia Long Sleeve T-Shirt multi-buy closes Saturday. | |
| Oct 26, 2026 3:04 PM | One complete layering system for offshore sailing | 49 | Meet Nautikos, the complete layering system from ThruDark and Musto. Eight pieces… | Oct 26, 2026 3:04 PM · 49 characters. Meet Nautikos, the complete layering system from ThruDark and Musto. Eight pieces… | |
| Oct 23, 2026 10:09 AM | Years in the making, Nautikos is here | 37 | A complete layering system for offshore sailing, from Musto and ThruDark. | Oct 23, 2026 10:09 AM · 37 characters. A complete layering system for offshore sailing, from Musto and ThruDark. | |
| Oct 18, 2026 2:00 PM | Top trousers for the season ahead | 33 | Waterproof, technical and everyday styles. Find the right pair for the weather coming in. | Oct 18, 2026 2:00 PM · 33 characters. Waterproof, technical and everyday styles. Find the right pair for the weather coming in. | |
| Oct 16, 2026 10:03 AM | The new Engage Jacket is here | 29 | New insulation. New colours. | Oct 16, 2026 10:03 AM · 29 characters. New insulation. New colours. | |
| Oct 15, 2026 2:04 PM | The new Musto X ThruDark collaboration | 38 | Sign up for exclusive sneak peaks. | Oct 15, 2026 2:04 PM · 38 characters. Sign up for exclusive sneak peaks. | |
| Oct 14, 2026 8:01 AM | Buy two Insignia Long Sleeve T-Shirts and get 30% off | 53 | Mix and match any two. The discount is applied automatically. Offer ends 31st October. | Oct 14, 2026 8:01 AM · 53 characters. Mix and match any two. The discount is applied automatically. Offer ends 31st October. | |
| Oct 12, 2026 2:01 PM | Just canoe of us | 16 | On the water with Foxy and Aldo. | Oct 12, 2026 2:01 PM · 16 characters. On the water with Foxy and Aldo. | |
| Oct 11, 2026 10:02 AM | New Artist Series T-Shirt | 25 | Got Your Six. | Oct 11, 2026 10:02 AM · 25 characters. Got Your Six. | |
| Oct 9, 2026 10:31 AM | Introducing the new Arete Fleece | 32 | Perfect for everyday utility. | Oct 9, 2026 10:31 AM · 32 characters. Perfect for everyday utility. | |
| Oct 7, 2026 2:00 PM | Oblivion: new lines, up to 60% off | 34 | The Oblivion Outlet has been updated with new lines. Have a look at what's been added. | Oct 7, 2026 2:00 PM · 34 characters. The Oblivion Outlet has been updated with new lines. Have a look at what's been added. | |
| Oct 6, 2026 2:04 PM | Field Report: Iceland | 21 | Test Subject: The Aigis Jacket. | Oct 6, 2026 2:04 PM · 21 characters. Test Subject: The Aigis Jacket. | |
| Oct 5, 2026 2:01 PM | Industry leading waterproof protection | 38 | A fabric deep dive into our new Aigis Jacket. | Oct 5, 2026 2:01 PM · 38 characters. A fabric deep dive into our new Aigis Jacket. | |
| Oct 3, 2026 10:03 AM | The new Aigis Jacket | 20 | Our most durable waterproof yet, featuring Pertex™ Shield Pro. | Oct 3, 2026 10:03 AM · 20 characters. Our most durable waterproof yet, featuring Pertex™ Shield Pro. | |
| Sep 29, 2026 2:01 PM | Time to layer up for autumn | 27 | Mid layers and hard shell jackets, in stock now. Shop the edit. | Sep 29, 2026 2:01 PM · 27 characters. Mid layers and hard shell jackets, in stock now. Shop the edit. | |
| Sep 28, 2026 2:00 PM | Built to keep the rain out | 26 | The Mountain Pro waterproof range. Shop now. | Sep 28, 2026 2:00 PM · 26 characters. The Mountain Pro waterproof range. Shop now. | |
| Sep 27, 2026 10:01 AM | New Italian Selvedge Denim | 26 | Introducing the Dissident Jeans range. | Sep 27, 2026 10:01 AM · 26 characters. Introducing the Dissident Jeans range. | |
| Sep 25, 2026 10:03 AM | The new Centurion Jacket | 24 | Reinventing an award winner. | Sep 25, 2026 10:03 AM · 24 characters. Reinventing an award winner. | |
| Sep 22, 2026 2:01 PM | It's that time again | 20 | What is going on? | Sep 22, 2026 2:01 PM · 20 characters. What is going on? | |
| Sep 19, 2026 10:03 AM | Inspired by our record breaking Summit Suit | 43 | Introducing our newest insulated jacket. | Sep 19, 2026 10:03 AM · 43 characters. Introducing our newest insulated jacket. | |
| Sep 16, 2026 2:02 PM | Before the weather turns, meet the Shroud | 41 | Waterproof, fleece lined, built for standing still in the worst of it. | Sep 16, 2026 2:02 PM · 41 characters. Waterproof, fleece lined, built for standing still in the worst of it. | |
| Sep 15, 2026 10:01 AM | The new Phalanx Fleece | 22 | Reworking an icon. | Sep 15, 2026 10:01 AM · 22 characters. Reworking an icon. | |
| Sep 12, 2026 2:00 PM | 25L, 40L, or 100L: which is yours? | 34 | A short guide to picking the right bag for the job. | Sep 12, 2026 2:00 PM · 34 characters. A short guide to picking the right bag for the job. | |
| Sep 11, 2026 2:02 PM | A motorcycle adventure across Mongolia | 38 | With photographer Max Howard. | Sep 11, 2026 2:02 PM · 38 characters. With photographer Max Howard. | |
| Sep 9, 2026 10:03 AM | They're back | 12 | Your favourite Artist Series T-Shirts. | Sep 9, 2026 10:03 AM · 12 characters. Your favourite Artist Series T-Shirts. | |
| Sep 7, 2026 2:02 PM | The HeriTech range | 18 | Heritage designs. Adapted for technical performance. | Sep 7, 2026 2:02 PM · 18 characters. Heritage designs. Adapted for technical performance. | |
| Sep 6, 2026 10:06 AM | New HeriTech pieces | 19 | Introducing the HeriTech Bomber (plus the Rib Knit and Moorland Fleece in Dark Sapphire). | Sep 6, 2026 10:06 AM · 19 characters. Introducing the HeriTech Bomber (plus the Rib Knit and Moorland Fleece in Dark Sapphire). | |
| Sep 4, 2026 10:04 AM | We're calling it now | 20 | Our favourite new product of the year. | Sep 4, 2026 10:04 AM · 20 characters. Our favourite new product of the year. | |
| Sep 3, 2026 2:01 PM | An evening with Foxy | 20 | Special Forces, resilience and leadership, live at Sentinel House. An unscripted evening… | Sep 3, 2026 2:01 PM · 20 characters. Special Forces, resilience and leadership, live at Sentinel House. An unscripted evening… | |
| Aug 30, 2026 5:00 PM | Final hours: 25% off Vader T-Shirts | 35 | Buy three or more and save 25%. Ends tomorrow at 23:59 BST. | Aug 30, 2026 5:00 PM · 35 characters. Buy three or more and save 25%. Ends tomorrow at 23:59 BST. | |
| Aug 28, 2026 2:02 PM | An evening with Chris Billam-Smith | 34 | Join us at Sentinel House, 18 September, for an unscripted conversation on discipline and… | Aug 28, 2026 2:02 PM · 34 characters. Join us at Sentinel House, 18 September, for an unscripted conversation on discipline and… | |
| Aug 27, 2026 2:01 PM | Bestselling layers, back in focus | 33 | Our bestselling hoodies, jumpers, fleeces and mid layers, ready for autumn. | Aug 27, 2026 2:01 PM · 33 characters. Our bestselling hoodies, jumpers, fleeces and mid layers, ready for autumn. | |
| Aug 26, 2026 2:00 PM | It's not about the size of the dog in the fight | 47 | It's about the size of the fight in the dog. | Aug 26, 2026 2:00 PM · 47 characters. It's about the size of the fight in the dog. | |
| Aug 25, 2026 10:02 AM | The new Spectral Duty | 21 | More durable than ever. | Aug 25, 2026 10:02 AM · 21 characters. More durable than ever. | |
| Aug 22, 2026 2:00 PM | Still time to save 25% on Vader T-Shirts | 40 | Add three or more to your cart and the discount applies itself. No code needed. | Aug 22, 2026 2:00 PM · 40 characters. Add three or more to your cart and the discount applies itself. No code needed. | |
| Aug 21, 2026 10:01 AM | Same heat defeating design | 26 | New colour. | Aug 21, 2026 10:01 AM · 26 characters. New colour. | |
| Aug 19, 2026 12:01 PM | New Flannel Shirt colours | 25 | You're going to like these. | Aug 19, 2026 12:01 PM · 25 characters. You're going to like these. | |
| Aug 18, 2026 10:04 AM | A tip for the top | 17 | Have this one on us. | Aug 18, 2026 10:04 AM · 17 characters. Have this one on us. | |
| Aug 15, 2026 2:01 PM | Spotted: In The Field | 21 | As worn by you. | Aug 15, 2026 2:01 PM · 21 characters. As worn by you. | |
| Aug 14, 2026 2:01 PM | New lines just landed in Oblivion | 33 | Up to 60% off. Discontinued lines and end-of-season kit, now added. | Aug 14, 2026 2:01 PM · 33 characters. Up to 60% off. Discontinued lines and end-of-season kit, now added. | |
| Aug 12, 2026 2:01 PM | Episode 2 of The Rollercoaster | 30 | Open to discover our next guest. | Aug 12, 2026 2:01 PM · 30 characters. Open to discover our next guest. | |
| Aug 10, 2026 2:00 PM | Field Report | 12 | In the jungle with Ollie Ollerton. | Aug 10, 2026 2:00 PM · 12 characters. In the jungle with Ollie Ollerton. | |
| Aug 7, 2026 2:02 PM | Fifteen times stronger than steel | 33 | It's in the Orbital Climbing Backpack. | Aug 7, 2026 2:02 PM · 33 characters. It's in the Orbital Climbing Backpack. | |
| Aug 6, 2026 2:02 PM | The Pinnacle Backpack | 21 | The hiking backpack they're all talking about. | Aug 6, 2026 2:02 PM · 21 characters. The hiking backpack they're all talking about. | |
| Aug 5, 2026 2:01 PM | Buy three Vader T-Shirts, save 25% | 34 | Mix and match across the range. Discount applies automatically at checkout, for a limited… | Aug 5, 2026 2:01 PM · 34 characters. Mix and match across the range. Discount applies automatically at checkout, for a limited… | |
| Aug 4, 2026 2:01 PM | Staz, Louis, and Foxy are in-store this week | 44 | Sentinel House, Poole. Extended hours to 8pm, Wednesday to Friday. | Aug 4, 2026 2:01 PM · 44 characters. Sentinel House, Poole. Extended hours to 8pm, Wednesday to Friday. | |
| Aug 2, 2026 10:00 AM | A load of waffle tees | 21 | New colours available. | Aug 2, 2026 10:00 AM · 21 characters. New colours available. | |
| Jul 31, 2026 7:01 AM | Up to 40% off ends today | 24 | This is your final warning. | Jul 31, 2026 7:01 AM · 24 characters. This is your final warning. |
Based on 138 emails received from Mar 16 to Oct 31, 2026. Times in US Eastern. How we collect