New bed upgrades? Say less.

Preview text: Three beds. Endless options.

ThumaThursday, Jun 11, 2026 at 12:03 PM EasternKlaviyo
ThumaNew bed upgrades? Say less.
Subject
New bed upgrades? Say less.
Preview text
Three beds. Endless options.
From
hello@thuma.co
Brand
Thuma
Sent
Thu Jun 11, 2026, 12:03 PM ET
Size
55 KB
Images
13
Links
20, 4 of them buttons
Subject length
27 characters

Against Thuma's usual

Sent in its busiest hour, 12 PM, which holds 65% of its emails. The subject is 27 characters; its average is 24.

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Sent just before and after

Jun 14, 2026 12:00 PMJust dropped.
Jun 12, 2026 12:03 PMSoft launch.
Jun 11, 2026 10:00 PMEnjoy $100 toward your first purchase.
Jun 11, 2026 12:03 PMNew bed upgrades? Say less. (this email)
Jun 8, 2026 12:01 PMA new Essential Headboard.
Jun 6, 2026 10:00 PMDesigned for calm.
Jun 1, 2026 10:00 PMPeople are talking.

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