Soft launch.

Preview text: Hint: new bedding.

ThumaFriday, Jun 12, 2026 at 12:03 PM EasternKlaviyo
ThumaSoft launch.
Subject
Soft launch.
Preview text
Hint: new bedding.
From
hello@thuma.co
Brand
Thuma
Sent
Fri Jun 12, 2026, 12:03 PM ET
Size
56 KB
Images
15
Links
22, 4 of them buttons
Subject length
12 characters

Against Thuma's usual

Sent in its busiest hour, 12 PM, which holds 65% of its emails. The subject is 12 characters; its average is 24.

Report this email

Sent just before and after

Jun 16, 2026 10:00 PMFor life.
Jun 16, 2026 12:02 PMCozy up in new bedding.
Jun 14, 2026 12:00 PMJust dropped.
Jun 12, 2026 12:03 PMSoft launch. (this email)
Jun 11, 2026 10:00 PMEnjoy $100 toward your first purchase.
Jun 11, 2026 12:03 PMNew bed upgrades? Say less.
Jun 8, 2026 12:01 PMA new Essential Headboard.

More from Thuma

All Thuma emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.