Toups and Co subject lines
149 subject lines averaging 30 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Sep 4, 2026 9:01 AM | Labor Day deal: 20% off lip-cheek combos | 40 | Mix-and-match (and save) | Sep 4, 2026 9:01 AM · 40 characters. Mix-and-match (and save) | |
| Sep 2, 2026 9:01 AM | Deal of the day: $33 off Vitamin C Serum | 40 | Don’t say we didn’t warn you… | Sep 2, 2026 9:01 AM · 40 characters. Don’t say we didn’t warn you… | |
| Aug 31, 2026 4:00 PM | Labor Day Sale is LIVE! | 23 | Add more to cart, for less | Aug 31, 2026 4:00 PM · 23 characters. Add more to cart, for less | |
| Aug 30, 2026 9:02 AM | And the Regenerative Initiative winner is… | 42 | 1 lucky recipient inside | Aug 30, 2026 9:02 AM · 42 characters. 1 lucky recipient inside | |
| Aug 28, 2026 9:00 AM | Prediction: This will sell in September. 🍁 | 42 | The shade everyone will add to cart. | Aug 28, 2026 9:00 AM · 42 characters. The shade everyone will add to cart. | |
| Aug 27, 2026 9:00 AM | “For the first time ever, I have no peeling” | 44 | Chemo made her lips dry. Then she found Toups. | Aug 27, 2026 9:00 AM · 44 characters. Chemo made her lips dry. Then she found Toups. | |
| Aug 25, 2026 5:01 PM | Important: Beware of fake Toups & Co. websites | 46 | Please make sure you’re shopping through our official website. | Aug 25, 2026 5:01 PM · 46 characters. Please make sure you’re shopping through our official website. | |
| Aug 25, 2026 9:03 AM | Thank a farmer for these | 24 | 5 products | Aug 25, 2026 9:03 AM · 24 characters. 5 products | |
| Aug 23, 2026 10:01 AM | Purchase today & get 15% off | 28 | Stock up on clean beauty. | Aug 23, 2026 10:01 AM · 28 characters. Stock up on clean beauty. | |
| Aug 22, 2026 9:59 AM | Ready to seal the deal? | 23 | Fill your cart with clean beauty | Aug 22, 2026 9:59 AM · 23 characters. Fill your cart with clean beauty | |
| Aug 21, 2026 9:01 AM | “Mom, can we shop at Sephora?” | 30 | 25% off sitewide (code inside) | Aug 21, 2026 9:01 AM · 30 characters. 25% off sitewide (code inside) | |
| Aug 20, 2026 1:57 PM | You have great taste | 20 | & your skin will thank you ✨ | Aug 20, 2026 1:57 PM · 20 characters. & your skin will thank you ✨ | |
| Aug 20, 2026 9:05 AM | Beauty in a bittersweet season | 30 | The gift of time + free gift | Aug 20, 2026 9:05 AM · 30 characters. The gift of time + free gift | |
| Aug 18, 2026 9:00 AM | “I feel at home in my skin again” | 33 | The power of red light & Glow Serum | Aug 18, 2026 9:00 AM · 33 characters. The power of red light & Glow Serum | |
| Aug 16, 2026 9:05 AM | Our biggest blog-exclusive deal ever | 36 | + Last day for free shipping! | Aug 16, 2026 9:05 AM · 36 characters. + Last day for free shipping! | |
| Aug 15, 2026 9:05 AM | Back-to-school shouldn’t be full-priced. | 40 | Deals + FREE SHIPPING | Aug 15, 2026 9:05 AM · 40 characters. Deals + FREE SHIPPING | |
| Aug 14, 2026 9:03 AM | Hello free shipping! Goodbye Summer. | 36 | Good things must come to an end. | Aug 14, 2026 9:03 AM · 36 characters. Good things must come to an end. | |
| Aug 13, 2026 9:01 AM | The student athlete’s gym bag checklist | 39 | 15% off. Stink, sweat, and soreness gone. | Aug 13, 2026 9:01 AM · 39 characters. 15% off. Stink, sweat, and soreness gone. | |
| Aug 11, 2026 9:06 AM | “Mom, can we shop at Sephora?” | 30 | 25% off sitewide (code inside) | Aug 11, 2026 9:06 AM · 30 characters. 25% off sitewide (code inside) | |
| Aug 9, 2026 9:03 AM | Easing your back-to-school worries | 34 | Kids at Sephora? Toxic locker rooms? | Aug 9, 2026 9:03 AM · 34 characters. Kids at Sephora? Toxic locker rooms? | |
| Aug 7, 2026 8:00 AM | Postpartum Q&A with the moms of Toups | 37 | Inside: Lifesavers & lessons | Aug 7, 2026 8:00 AM · 37 characters. Inside: Lifesavers & lessons | |
| Aug 5, 2026 9:00 AM | Work from home mom? | 19 | Get 15% off Hannah’s faves | Aug 5, 2026 9:00 AM · 19 characters. Get 15% off Hannah’s faves | |
| Aug 3, 2026 9:02 AM | A letter to postpartum (or preparing) moms | 42 | From Emilie, with love | Aug 3, 2026 9:02 AM · 42 characters. From Emilie, with love | |
| Jul 31, 2026 9:00 AM | Mom-approved looks for the classroom | 36 | Three beauty picks for their school year ahead | Jul 31, 2026 9:00 AM · 36 characters. Three beauty picks for their school year ahead | |
| Jul 29, 2026 6:30 PM | Summer did a number on your skin | 32 | Time to restore your glow, naturally | Jul 29, 2026 6:30 PM · 32 characters. Time to restore your glow, naturally | |
| Jul 27, 2026 9:01 AM | Why our tallow doesn’t smell like a cow | 39 | And more of your Q’s answered | Jul 27, 2026 9:01 AM · 39 characters. And more of your Q’s answered | |
| Jul 25, 2026 9:01 AM | Did Emilie answer your question? | 32 | $50 gift card recipient inside | Jul 25, 2026 9:01 AM · 32 characters. $50 gift card recipient inside | |
| Jul 23, 2026 9:00 AM | You asked, Emilie answered | 26 | $50 gift card recipient inside | Jul 23, 2026 9:00 AM · 26 characters. $50 gift card recipient inside | |
| Jul 20, 2026 9:02 AM | SALE EXTENDED | 13 | 1 more day to save up to 30% off | Jul 20, 2026 9:02 AM · 13 characters. 1 more day to save up to 30% off | |
| Jul 19, 2026 9:02 AM | Deal: 20% off sunburn rescue duo | 32 | Summer sale ends tonight | Jul 19, 2026 9:02 AM · 32 characters. Summer sale ends tonight | |
| Jul 18, 2026 9:00 AM | 30% off is rare, especially on these | 36 | Summer Sale ends tomorrow | Jul 18, 2026 9:00 AM · 36 characters. Summer Sale ends tomorrow | |
| Jul 16, 2026 6:00 PM | Win a $250 Toups Gift Card! | 27 | Open to enter | Jul 16, 2026 6:00 PM · 27 characters. Open to enter | |
| Jul 15, 2026 9:00 AM | Everyone is having a summer sale, but… | 38 | No one is doing THIS | Jul 15, 2026 9:00 AM · 38 characters. No one is doing THIS | |
| Jul 13, 2026 9:01 AM | Summer sale starts TODAY | 24 | Sitewide savings end 7/19 | Jul 13, 2026 9:01 AM · 24 characters. Sitewide savings end 7/19 | |
| Jul 11, 2026 9:01 AM | Win a $50 gift card! | 20 | + a summer surprise… | Jul 11, 2026 9:01 AM · 20 characters. + a summer surprise… | |
| Jul 8, 2026 1:12 PM | Early access 👀 | 15 | Be the first to know… | Jul 8, 2026 1:12 PM · 15 characters. Be the first to know… | |
| Jul 7, 2026 1:27 PM | Purchase today & get 15% off | 28 | Stock up on clean beauty. | Jul 7, 2026 1:27 PM · 28 characters. Stock up on clean beauty. | |
| Jul 6, 2026 12:38 PM | Ready to seal the deal? | 23 | Fill your cart with clean beauty | Jul 6, 2026 12:38 PM · 23 characters. Fill your cart with clean beauty | |
| Jul 5, 2026 9:26 AM | Freedom from shipping isn’t forever | 35 | Inside: Your lip product guide | Jul 5, 2026 9:26 AM · 35 characters. Inside: Your lip product guide | |
| Jul 4, 2026 4:35 PM | You have great taste | 20 | & your skin will thank you ✨ | Jul 4, 2026 4:35 PM · 20 characters. & your skin will thank you ✨ | |
| Jul 4, 2026 1:29 PM | It’s a red lip + free ship weekend! | 36 | No order minimum, ends tomorrow | Jul 4, 2026 1:29 PM · 36 characters. No order minimum, ends tomorrow | |
| Jul 3, 2026 3:13 PM | All orders ship free + Rosy is BACK! | 36 | No order minimum, no toxins | Jul 3, 2026 3:13 PM · 36 characters. No order minimum, no toxins | |
| Jul 2, 2026 6:30 PM | Emilie on Toups 10 & America 250 | 32 | + a weekend teaser | Jul 2, 2026 6:30 PM · 32 characters. + a weekend teaser | |
| Jun 30, 2026 9:00 AM | Don’t open this tomorrow morning | 32 | It’ll be too late… | Jun 30, 2026 9:00 AM · 32 characters. It’ll be too late… | |
| Jun 29, 2026 12:14 PM | 1 day left: BOGO 40% off sitewide | 33 | If you’ll need it later, buy it now | Jun 29, 2026 12:14 PM · 33 characters. If you’ll need it later, buy it now | |
| Jun 27, 2026 4:12 PM | 3 days left: BOGO 40% off sitewide | 34 | Save up to $45 | Jun 27, 2026 4:12 PM · 34 characters. Save up to $45 | |
| Jun 26, 2026 2:15 PM | Buy One, Get One 40% Off EVERYTHING! | 36 | Code inside | Jun 26, 2026 2:15 PM · 36 characters. Code inside | |
| Jun 25, 2026 4:15 PM | 40% off tomorrow - just for you | 31 | The BOGO sale you don’t want to miss | Jun 25, 2026 4:15 PM · 31 characters. The BOGO sale you don’t want to miss | |
| Jun 21, 2026 4:00 PM | Fathers & family health | 23 | Thanking dads that do it all | Jun 21, 2026 4:00 PM · 23 characters. Thanking dads that do it all | |
| Jun 19, 2026 7:06 PM | Toups Top 5: Summer Edition | 27 | Five products for the 1st day of Summer | Jun 19, 2026 7:06 PM · 27 characters. Five products for the 1st day of Summer |
Based on 149 emails received from Mar 16 to Nov 6, 2026. Times in US Eastern. How we collect