Toups and Co subject lines
144 subject lines averaging 30 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 2, 2026 6:25 PM | You have great taste | 20 | & your skin will thank you ✨ | Nov 2, 2026 6:25 PM · 20 characters. & your skin will thank you ✨ | |
| Nov 2, 2026 3:02 AM | Black Friday is here: up to 40% off | 35 | + EXTRA 10% off sets | Nov 2, 2026 3:02 AM · 35 characters. + EXTRA 10% off sets | |
| Nov 1, 2026 12:02 PM | Emilie picks three Black Friday gifts | 37 | Intentionality > overindulgence | Nov 1, 2026 12:02 PM · 37 characters. Intentionality > overindulgence | |
| Nov 1, 2026 5:59 AM | Still interested? | 17 | Stock up on clean beauty. | Nov 1, 2026 5:59 AM · 17 characters. Stock up on clean beauty. | |
| Nov 1, 2026 3:00 AM | Black Friday starts now (you’re first to know) | 46 | You’re hearing it first | Nov 1, 2026 3:00 AM · 46 characters. You’re hearing it first | |
| Oct 31, 2026 6:58 AM | Ready to seal the deal? | 23 | Fill your cart with clean beauty | Oct 31, 2026 6:58 AM · 23 characters. Fill your cart with clean beauty | |
| Oct 31, 2026 4:01 AM | November has surprises, too | 27 | Early Black Friday? | Oct 31, 2026 4:01 AM · 27 characters. Early Black Friday? | |
| Oct 30, 2026 4:44 PM | Still interested? | 17 | Stock up on clean beauty. | Oct 30, 2026 4:44 PM · 17 characters. Stock up on clean beauty. | |
| Oct 30, 2026 10:38 AM | Purchase today & get 15% off | 28 | Stock up on clean beauty. | Oct 30, 2026 10:38 AM · 28 characters. Stock up on clean beauty. | |
| Oct 29, 2026 10:37 AM | Ready to seal the deal? | 23 | Fill your cart with clean beauty | Oct 29, 2026 10:37 AM · 23 characters. Fill your cart with clean beauty | |
| Oct 29, 2026 10:24 AM | You have great taste | 20 | & your skin will thank you ✨ | Oct 29, 2026 10:24 AM · 20 characters. & your skin will thank you ✨ | |
| Oct 28, 2026 4:01 AM | Last year, they tried it | 24 | This year, they’re stocking up | Oct 28, 2026 4:01 AM · 24 characters. This year, they’re stocking up | |
| Oct 27, 2026 2:05 PM | You have great taste | 20 | & your skin will thank you ✨ | Oct 27, 2026 2:05 PM · 20 characters. & your skin will thank you ✨ | |
| Oct 27, 2026 4:43 AM | Purchase today & get 15% off | 28 | Stock up on clean beauty. | Oct 27, 2026 4:43 AM · 28 characters. Stock up on clean beauty. | |
| Oct 26, 2026 4:42 AM | Ready to seal the deal? | 23 | Fill your cart with clean beauty | Oct 26, 2026 4:42 AM · 23 characters. Fill your cart with clean beauty | |
| Oct 26, 2026 4:02 AM | Last year, they tried it | 24 | This year, they’re stocking up | Oct 26, 2026 4:02 AM · 24 characters. This year, they’re stocking up | |
| Oct 24, 2026 8:09 AM | You have great taste | 20 | & your skin will thank you ✨ | Oct 24, 2026 8:09 AM · 20 characters. & your skin will thank you ✨ | |
| Oct 24, 2026 3:01 AM | Smooth like butter. Smells like vanilla. | 40 | Why you’ll love the Body Butter | Oct 24, 2026 3:01 AM · 40 characters. Why you’ll love the Body Butter | |
| Oct 22, 2026 3:01 AM | 5 ways to feel Merry & Bright | 29 | + Surprise deal | Oct 22, 2026 3:01 AM · 29 characters. + Surprise deal | |
| Oct 19, 2026 3:01 AM | NEW PRODUCT: Body Butter | 24 | Excitement inside | Oct 19, 2026 3:01 AM · 24 characters. Excitement inside | |
| Oct 16, 2026 3:00 AM | Not to get ahead of ourselves… | 30 | Holiday scents are back | Oct 16, 2026 3:00 AM · 30 characters. Holiday scents are back | |
| Oct 12, 2026 9:04 AM | PRE-ORDER NOW | 13 | Warm Vanilla Body Butter | Oct 12, 2026 9:04 AM · 13 characters. Warm Vanilla Body Butter | |
| Oct 11, 2026 9:01 AM | Win $2K+ in Fall baby prizes | 28 | + farms win $5K in grants | Oct 11, 2026 9:01 AM · 28 characters. + farms win $5K in grants | |
| Oct 10, 2026 9:02 AM | We believe in biological truths. | 32 | (Like girls losing their lip balm) | Oct 10, 2026 9:02 AM · 32 characters. (Like girls losing their lip balm) | |
| Oct 9, 2026 9:00 AM | We believe in biological truths. | 32 | (Like girls losing their lip balm) | Oct 9, 2026 9:00 AM · 32 characters. (Like girls losing their lip balm) | |
| Oct 7, 2026 9:04 AM | Non-toxic is not enough. | 24 | You should see real results. | Oct 7, 2026 9:04 AM · 24 characters. You should see real results. | |
| Oct 6, 2026 9:03 AM | Legal doesn’t mean safe. Here’s why. | 36 | The liability shield is set too low. | Oct 6, 2026 9:03 AM · 36 characters. The liability shield is set too low. | |
| Oct 4, 2026 9:00 AM | It all started with “Crunchy Balm” | 34 | We’re feeling nostalgic | Oct 4, 2026 9:00 AM · 34 characters. We’re feeling nostalgic | |
| Oct 2, 2026 9:01 AM | Twice the retinol. 20% off. | 27 | Save on quality-tested tallow. | Oct 2, 2026 9:01 AM · 27 characters. Save on quality-tested tallow. | |
| Oct 1, 2026 9:05 AM | New product. Same message. | 26 | Coming 10/19… | Oct 1, 2026 9:05 AM · 26 characters. Coming 10/19… | |
| Sep 28, 2026 9:03 AM | Major announcement from Emilie 🤫 | 32 | + surprises all month long | Sep 28, 2026 9:03 AM · 32 characters. + surprises all month long | |
| Sep 24, 2026 9:02 AM | Win a $300+ Toups gift card! | 28 | Plus, 25% off our best scent | Sep 24, 2026 9:02 AM · 28 characters. Plus, 25% off our best scent | |
| Sep 22, 2026 9:06 AM | Your favorite scent is 25% off! | 31 | Subscriber-exclusive deal | Sep 22, 2026 9:06 AM · 31 characters. Subscriber-exclusive deal | |
| Sep 20, 2026 9:07 AM | No way! “No Way Rose” is 25% off. | 33 | Curated just for you. | Sep 20, 2026 9:07 AM · 33 characters. Curated just for you. | |
| Sep 18, 2026 9:00 AM | Makeup is skincare, too | 23 | No makeup set is complete without these | Sep 18, 2026 9:00 AM · 23 characters. No makeup set is complete without these | |
| Sep 16, 2026 2:30 PM | This device makes your skincare work better | 43 | Some things just make sense like red… | Sep 16, 2026 2:30 PM · 43 characters. Some things just make sense like red… | |
| Sep 14, 2026 9:04 AM | This isn’t just for “mature” skin | 33 | Why Bakuchiol benefits everyone | Sep 14, 2026 9:04 AM · 33 characters. Why Bakuchiol benefits everyone | |
| Sep 9, 2026 9:03 AM | FREE GIFT! (inside) | 19 | Take Toups with you | Sep 9, 2026 9:03 AM · 19 characters. Take Toups with you | |
| Sep 8, 2026 9:00 AM | Surprise: Sale extended one more day | 36 | Last call for up to 30% off | Sep 8, 2026 9:00 AM · 36 characters. Last call for up to 30% off | |
| Sep 7, 2026 5:01 PM | Save $$ in the final hours | 26 | Sales end, but referrals never expire | Sep 7, 2026 5:01 PM · 26 characters. Sales end, but referrals never expire | |
| Sep 7, 2026 9:07 AM | 30% off ends TONIGHT | 20 | The ingredients you need, at prices you want | Sep 7, 2026 9:07 AM · 20 characters. The ingredients you need, at prices you want | |
| Sep 7, 2026 7:58 AM | Purchase today & get 15% off | 28 | Stock up on clean beauty. | Sep 7, 2026 7:58 AM · 28 characters. Stock up on clean beauty. | |
| Sep 6, 2026 9:04 AM | Open for $50 off | 16 | You’ll only find these bundles here | Sep 6, 2026 9:04 AM · 16 characters. You’ll only find these bundles here | |
| Sep 6, 2026 7:57 AM | Ready to seal the deal? | 23 | Fill your cart with clean beauty | Sep 6, 2026 7:57 AM · 23 characters. Fill your cart with clean beauty | |
| Sep 4, 2026 11:54 AM | You have great taste | 20 | & your skin will thank you ✨ | Sep 4, 2026 11:54 AM · 20 characters. & your skin will thank you ✨ | |
| Sep 4, 2026 9:01 AM | Labor Day deal: 20% off lip-cheek combos | 40 | Mix-and-match (and save) | Sep 4, 2026 9:01 AM · 40 characters. Mix-and-match (and save) | |
| Sep 2, 2026 9:01 AM | Deal of the day: $33 off Vitamin C Serum | 40 | Don’t say we didn’t warn you… | Sep 2, 2026 9:01 AM · 40 characters. Don’t say we didn’t warn you… | |
| Aug 31, 2026 4:00 PM | Labor Day Sale is LIVE! | 23 | Add more to cart, for less | Aug 31, 2026 4:00 PM · 23 characters. Add more to cart, for less | |
| Aug 30, 2026 9:02 AM | And the Regenerative Initiative winner is… | 42 | 1 lucky recipient inside | Aug 30, 2026 9:02 AM · 42 characters. 1 lucky recipient inside | |
| Aug 28, 2026 9:00 AM | Prediction: This will sell in September. 🍁 | 42 | The shade everyone will add to cart. | Aug 28, 2026 9:00 AM · 42 characters. The shade everyone will add to cart. |
Based on 144 emails received from Mar 16 to Nov 2, 2026. Times in US Eastern. How we collect