True Store emails
True Store sends about 4 emails a week through Klaviyo, most often on Tuesday around 4 PM Eastern.
- ESP
- Klaviyo
- Emails a week
- about 4
- Busiest send time
- Tuesdays at 4pm ET
- Last sent
- Yesterday · Oct 30
- Tracked since
- Jun 2026
- Emails collected
- 85
Recent emails
Oct 30, 2026 2:02 AM
The Finishing Touch | Deadly Ponies
Oct 28, 2026 3:03 PM
New In | Laing
Oct 27, 2026 2:01 AM
New In | Shades of the Desert
Oct 23, 2026 2:45 PM
Welcome to The Wardrobe | By True
Oct 21, 2026 11:00 PM
New In | This Week at True
Oct 20, 2026 2:00 AM
Introducing Deadly Ponies | Resort 26
Recent subject lines
All subject linesSubject lines average 25 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 30, 2026 2:02 AM | The Finishing Touch | Deadly Ponies | New-season arrivals meet the latest bags from Deadly Ponies. | |
| Oct 28, 2026 3:03 PM | New In | Laing | Effortless summer dressing, wherever the season takes you. | |
| Oct 27, 2026 2:01 AM | New In | Shades of the Desert | Relaxed silhouettes and a slower kind of dressing from Citizens of Humanity, ba&sh, Mes… | |
| Oct 23, 2026 2:45 PM | Welcome to The Wardrobe | By True | An evolving edit for the everyday, the occasions, and everything in between. | |
| Oct 21, 2026 11:00 PM | New In | This Week at True | Our favourites from Caitlin Crisp, Deadly Ponies, Marle, ba&sh & more. | |
| Oct 20, 2026 2:00 AM | Introducing Deadly Ponies | Resort 26 | From long lunches to evenings out, discover your new everyday carry. | |
| Oct 16, 2026 3:15 PM | Spring Weekends with True | Easy pieces for warm days and evenings that linger. | |
| Oct 14, 2026 3:15 PM | Just Landed | Discover new arrivals from BA&SH, DAY Birger Et Mikkelsen, Second Female + more. |
Archive
View full archiveOctober 2026 18 emails
View allOct 16, 2026 3:15 PM
Oct 14, 2026 3:15 PM
Don't Forget Your 10% Off Code!
Oct 13, 2026 11:54 AM
Oct 12, 2026 11:57 PM
New In | Karen Walker, Rabens Saloner, Juliette Hogan + More
Oct 12, 2026 11:00 PM
Final Hours | The Archive Sale
Oct 10, 2026 4:14 PM
When True Store sends
31% of its emails arrive in the 4 PM hour, with a second, smaller wave around 3 AM. Tuesdays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 1 | 0 | 1 | 3 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 2 |
| Tue | 0 | 1 | 2 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 3 | 5 | 0 | 2 | 0 | 2 | 0 | 0 | 0 |
| Wed | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 3 | 4 | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| Thu | 1 | 0 | 0 | 6 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 3 | 3 | 0 | 0 | 0 | 0 | 0 | 0 |
| Fri | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 10 | 0 | 1 | 1 | 0 | 0 | 0 | 0 |
| Sat | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 2 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sun | 1 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 1 | 0 | 0 | 1 | 0 | 0 | 1 |
| 1a | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2a | 1 | 2 | 1 | 0 | 1 | 0 | 2 |
| 3a | 3 | 1 | 1 | 6 | 1 | 0 | 0 |
| 4a | 2 | 1 | 0 | 0 | 0 | 0 | 0 |
| 5a | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 6a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 7a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11a | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 12p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2p | 0 | 0 | 1 | 1 | 1 | 0 | 0 |
| 3p | 1 | 3 | 3 | 1 | 1 | 0 | 0 |
| 4p | 1 | 5 | 4 | 3 | 10 | 3 | 0 |
| 5p | 1 | 0 | 0 | 3 | 0 | 2 | 0 |
| 6p | 0 | 2 | 0 | 0 | 1 | 0 | 0 |
| 7p | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 8p | 1 | 2 | 1 | 0 | 0 | 0 | 0 |
| 9p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11p | 2 | 0 | 1 | 0 | 0 | 0 | 1 |
FewerMore(busiest cell: 10 emails)
Based on 85 emails received from Jun 18 to Oct 30, 2026. Times in US Eastern. How we collect · When all brands send
How often True Store sends
Complete months have run between 17 and 23 emails.
- Busiest month
- Sep 2026, 23
- Quietest month
- Aug 2026, 17
- Busiest day
- Tuesday, 18
- Quietest day
- Saturday, 5
About True Store
- ESP
- Klaviyo
- Tracked since
- Jun 2026
- Emails collected
- 85
- Emails a week
- about 4
- Last sent
- Oct 30, 2026
- Sends from
- hello@
truestore.co.nz - Subject length
- 25 characters avg
Counts include automated emails such as a welcome series.
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 Abbott & Oaksabbottoaks.com · Top 500,000 sites | Klaviyo | Top 500,000 sites | about 4 | Thursday | Oct 30, 2026 | Klaviyo · about 4 a week · busiest Thursday · last sent Oct 30, 2026 | |
 10FT Vitamins10ft.ph | Klaviyo | about 4 | Wednesday | Oct 30, 2026 | Klaviyo · about 4 a week · busiest Wednesday · last sent Oct 30, 2026 | ||
 4everBound4everbound.com | Klaviyo | about 4 | Saturday | Oct 25, 2026 | Klaviyo · about 4 a week · busiest Saturday · last sent Oct 25, 2026 |
