True Store subject lines
85 subject lines averaging 25 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 30, 2026 2:02 AM | The Finishing Touch | Deadly Ponies | 35 | New-season arrivals meet the latest bags from Deadly Ponies. | Oct 30, 2026 2:02 AM · 35 characters. New-season arrivals meet the latest bags from Deadly Ponies. | |
| Oct 28, 2026 3:03 PM | New In | Laing | 14 | Effortless summer dressing, wherever the season takes you. | Oct 28, 2026 3:03 PM · 14 characters. Effortless summer dressing, wherever the season takes you. | |
| Oct 27, 2026 2:01 AM | New In | Shades of the Desert | 29 | Relaxed silhouettes and a slower kind of dressing from Citizens of Humanity, ba&sh, Mes… | Oct 27, 2026 2:01 AM · 29 characters. Relaxed silhouettes and a slower kind of dressing from Citizens of Humanity, ba&sh, Mes… | |
| Oct 23, 2026 2:45 PM | Welcome to The Wardrobe | By True | 33 | An evolving edit for the everyday, the occasions, and everything in between. | Oct 23, 2026 2:45 PM · 33 characters. An evolving edit for the everyday, the occasions, and everything in between. | |
| Oct 21, 2026 11:00 PM | New In | This Week at True | 26 | Our favourites from Caitlin Crisp, Deadly Ponies, Marle, ba&sh & more. | Oct 21, 2026 11:00 PM · 26 characters. Our favourites from Caitlin Crisp, Deadly Ponies, Marle, ba&sh & more. | |
| Oct 20, 2026 2:00 AM | Introducing Deadly Ponies | Resort 26 | 37 | From long lunches to evenings out, discover your new everyday carry. | Oct 20, 2026 2:00 AM · 37 characters. From long lunches to evenings out, discover your new everyday carry. | |
| Oct 16, 2026 3:15 PM | Spring Weekends with True | 25 | Easy pieces for warm days and evenings that linger. | Oct 16, 2026 3:15 PM · 25 characters. Easy pieces for warm days and evenings that linger. | |
| Oct 14, 2026 3:15 PM | Just Landed | 11 | Discover new arrivals from BA&SH, DAY Birger Et Mikkelsen, Second Female + more. | Oct 14, 2026 3:15 PM · 11 characters. Discover new arrivals from BA&SH, DAY Birger Et Mikkelsen, Second Female + more. | |
| Oct 13, 2026 11:54 AM | Don't Forget Your 10% Off Code! | 31 | Discover what’s new at True, in-store and online. | Oct 13, 2026 11:54 AM · 31 characters. Discover what’s new at True, in-store and online. | |
| Oct 12, 2026 11:57 PM | Thanks for joining us! | 22 | Welcome to True. | Oct 12, 2026 11:57 PM · 22 characters. Welcome to True. | |
| Oct 12, 2026 11:00 PM | New In | Karen Walker, Rabens Saloner, Juliette Hogan + More | 60 | Soft colour, florals and fresh arrivals for the warmer months ahead. | Oct 12, 2026 11:00 PM · 60 characters. Soft colour, florals and fresh arrivals for the warmer months ahead. | |
| Oct 10, 2026 4:14 PM | Final Hours | The Archive Sale | 30 | One last look before the Archive closes tonight. | Oct 10, 2026 4:14 PM · 30 characters. One last look before the Archive closes tonight. | |
| Oct 8, 2026 2:45 PM | What we’d buy from the Archive | 32 | The pieces we’d pick before they disappear. | Oct 8, 2026 2:45 PM · 32 characters. The pieces we’d pick before they disappear. | |
| Oct 7, 2026 3:04 PM | Introducing Marle Resort | 24 | A collection of relaxed coastal textures and a refined palette for the season from Marle. | Oct 7, 2026 3:04 PM · 24 characters. A collection of relaxed coastal textures and a refined palette for the season from Marle. | |
| Oct 6, 2026 3:00 PM | Our Archive Sale Starts Now | 27 | A considered edit of past seasons, now up to 60% off. | Oct 6, 2026 3:00 PM · 27 characters. A considered edit of past seasons, now up to 60% off. | |
| Oct 5, 2026 5:03 PM | Just Landed | Harris Tapper Resort 27 | 37 | Meet the new season from Harris Tapper, defined by rich texture and considered detail. | Oct 5, 2026 5:03 PM · 37 characters. Meet the new season from Harris Tapper, defined by rich texture and considered detail. | |
| Oct 4, 2026 1:30 AM | As Seen On | Laing | 18 | Worn by Amber Peebles and Beck Lindesay. | Oct 4, 2026 1:30 AM · 18 characters. Worn by Amber Peebles and Beck Lindesay. | |
| Oct 1, 2026 3:02 PM | New Arrivals | 12 | A few new pieces, just landed from our favourite brands. | Oct 1, 2026 3:02 PM · 12 characters. A few new pieces, just landed from our favourite brands. | |
| Sep 29, 2026 3:20 PM | Soft Florals | 12 | Pinks and greens for the season ahead. | Sep 29, 2026 3:20 PM · 12 characters. Pinks and greens for the season ahead. | |
| Sep 27, 2026 11:45 PM | Discover New In | 15 | Morrison, Samsøe Samsøe and Second Female, in store and online now at True. | Sep 27, 2026 11:45 PM · 15 characters. Morrison, Samsøe Samsøe and Second Female, in store and online now at True. | |
| Sep 25, 2026 4:01 PM | Summer Pairings | 15 | Two pieces that make sense together — and apart. | Sep 25, 2026 4:01 PM · 15 characters. Two pieces that make sense together — and apart. | |
| Sep 23, 2026 4:01 PM | Just Landed | New Season Arrivals | 33 | The latest arrivals, selected with the changing season in mind. | Sep 23, 2026 4:01 PM · 33 characters. The latest arrivals, selected with the changing season in mind. | |
| Sep 22, 2026 4:46 PM | Beyond the Wardrobe | 19 | Accessories from Good & Co, OHEN, Charlotte Penman, Deadly Ponies and Yu Mei. | Sep 22, 2026 4:46 PM · 19 characters. Accessories from Good & Co, OHEN, Charlotte Penman, Deadly Ponies and Yu Mei. | |
| Sep 21, 2026 3:02 AM | New to True Store | Camilla and Marc | 36 | Draped satin, oversized tailoring and easy neutrals. | Sep 21, 2026 3:02 AM · 36 characters. Draped satin, oversized tailoring and easy neutrals. | |
| Sep 19, 2026 4:15 PM | Coming Home with Mahsa | 22 | A little more lightness, and a soundtrack for coming home. | Sep 19, 2026 4:15 PM · 22 characters. A little more lightness, and a soundtrack for coming home. | |
| Sep 17, 2026 4:24 PM | This Week at True | 17 | Spring colour, worth a closer look. | Sep 17, 2026 4:24 PM · 17 characters. Spring colour, worth a closer look. | |
| Sep 15, 2026 4:30 PM | JUST LANDED: Caitlin Crisp | 26 | The pieces we’re already thinking about for summer. | Sep 15, 2026 4:30 PM · 26 characters. The pieces we’re already thinking about for summer. | |
| Sep 14, 2026 3:45 PM | New Arrivals | 12 | Discover the latest from Marle, OHEN, Deadly Ponies, Morrison and ba&sh + more. | Sep 14, 2026 3:45 PM · 12 characters. Discover the latest from Marle, OHEN, Deadly Ponies, Morrison and ba&sh + more. | |
| Sep 14, 2026 3:00 AM | Work with TRUE 🤍 | 17 | We’re growing the True team. | Sep 14, 2026 3:00 AM · 17 characters. We’re growing the True team. | |
| Sep 11, 2026 7:05 PM | As Seen On — MARLE | 20 | The ease of dressing for warmer days | Sep 11, 2026 7:05 PM · 20 characters. The ease of dressing for warmer days | |
| Sep 10, 2026 3:01 AM | MARLE — Spring Part Two Has Arrived | 37 | Flowing silhouettes and considered details from Marle’s latest collection. | Sep 10, 2026 3:01 AM · 37 characters. Flowing silhouettes and considered details from Marle’s latest collection. | |
| Sep 8, 2026 3:45 PM | New In: BA&SH & More | 20 | New season pieces have just landed at True Store. | Sep 8, 2026 3:45 PM · 20 characters. New season pieces have just landed at True Store. | |
| Sep 7, 2026 4:05 PM | Your Spring Wardrobe Awaits 🤍 | 30 | Build the spring wardrobe you’ve been dreaming about — entries close Thursday. | Sep 7, 2026 4:05 PM · 30 characters. Build the spring wardrobe you’ve been dreaming about — entries close Thursday. | |
| Sep 6, 2026 2:01 AM | FINAL HOURS: 40% Off International Designers | 44 | Only a few hours left to secure your favourites. | Sep 6, 2026 2:01 AM · 44 characters. Only a few hours left to secure your favourites. | |
| Sep 5, 2026 4:02 PM | FINAL DAY: 40% Off International Designers | 42 | Your last day to shop the International Designer Sale. | Sep 5, 2026 4:02 PM · 42 characters. Your last day to shop the International Designer Sale. | |
| Sep 4, 2026 4:32 PM | 48 HOURS LEFT: 40% Off International Designers | 46 | If you’ve had your eye on something, consider this your sign. | Sep 4, 2026 4:32 PM · 46 characters. If you’ve had your eye on something, consider this your sign. | |
| Sep 3, 2026 4:02 PM | The International Designer Sale Edit | 36 | Our favourite pieces, now 40% off. | Sep 3, 2026 4:02 PM · 36 characters. Our favourite pieces, now 40% off. | |
| Sep 2, 2026 4:00 PM | 4 DAYS ONLY: 40% Off International Designers | 44 | Plus an extra 40% off international styles already on sale. | Sep 2, 2026 4:00 PM · 44 characters. Plus an extra 40% off international styles already on sale. | |
| Sep 2, 2026 2:01 AM | EARLY ACCESS: 40% Off International Designer Sale | 49 | You're in early. Our biggest international designer offer starts now. | Sep 2, 2026 2:01 AM · 49 characters. You're in early. Our biggest international designer offer starts now. | |
| Sep 1, 2026 6:00 PM | Laing SS26 — Drop Two has Arrived | 35 | The second chapter has arrived in-store and online. | Sep 1, 2026 6:00 PM · 35 characters. The second chapter has arrived in-store and online. | |
| Sep 1, 2026 3:30 AM | Win Your Wardrobe at True 🤍 | 28 | Create your dream cart and you could win up to $1,000 to spend. | Sep 1, 2026 3:30 AM · 28 characters. Create your dream cart and you could win up to $1,000 to spend. | |
| Aug 28, 2026 4:00 PM | New to Sale | 11 | The brands you love, now up to 60% off. | Aug 28, 2026 4:00 PM · 11 characters. The brands you love, now up to 60% off. | |
| Aug 27, 2026 3:00 AM | MARLE | Spring '26 Part One | 27 | New season Marle, just in — discover the first chapter tonight. | Aug 27, 2026 3:00 AM · 27 characters. New season Marle, just in — discover the first chapter tonight. | |
| Aug 26, 2026 4:03 PM | Mahsa | Coming Home II Part Two | 31 | The next chapter of Coming Home II has arrived at True. | Aug 26, 2026 4:03 PM · 31 characters. The next chapter of Coming Home II has arrived at True. | |
| Aug 25, 2026 4:01 PM | New In | REBE Fall '26 | 22 | A new season from REBE, now at True. | Aug 25, 2026 4:01 PM · 22 characters. A new season from REBE, now at True. | |
| Aug 22, 2026 5:30 PM | A Note from Andrea | NZFW | 25 | A few thoughts after a week of shows, conversations and looking ahead. | Aug 22, 2026 5:30 PM · 25 characters. A few thoughts after a week of shows, conversations and looking ahead. | |
| Aug 21, 2026 4:45 PM | New Arrivals | 12 | A few from some of our favourite New Zealand designers to close out NZFW. | Aug 21, 2026 4:45 PM · 12 characters. A few from some of our favourite New Zealand designers to close out NZFW. | |
| Aug 20, 2026 4:32 PM | Introducing Mahsa — Coming Home Part II | 41 | Two Mahsa signatures, reimagined for the new season. | Aug 20, 2026 4:32 PM · 41 characters. Two Mahsa signatures, reimagined for the new season. | |
| Aug 20, 2026 3:01 AM | For him, from Marle. | 20 | Marle’s first collection for him has arrived at True. | Aug 20, 2026 3:01 AM · 20 characters. Marle’s first collection for him has arrived at True. | |
| Aug 19, 2026 4:00 PM | Samsøe Samsøe X Madeline Argy | 30 | Samsøe Samsøe’s latest collection with Madeline Argy has arrived at True. | Aug 19, 2026 4:00 PM · 30 characters. Samsøe Samsøe’s latest collection with Madeline Argy has arrived at True. |
Based on 85 emails received from Jun 18 to Oct 30, 2026. Times in US Eastern. How we collect