They Sent It

Outerwear, first.

The rest follows. New arrivals in store now.

True StoreSaturday, Jun 27, 2026 at 5:30 PM EasternKlaviyo
True StoreOuterwear, first.
Subject
Outerwear, first.
Preview text
The rest follows. New arrivals in store now.
From
hello@truestore.co.nz
Sent
Sat Jun 27, 2026, 5:30 PM ET
Size
69 KB
Images
23
Links
28, 6 of them buttons
Subject length
17 characters

Against True Store's usual

Sent in the 5 PM hour, which holds 7% of its emails; 30% arrive in the 4 PM hour. The subject is 17 characters; its average is 26.

Report this email

Sent just before and after

Jul 2, 2026 3:00 AMSeasonal Sale: 40% OFF STOREWIDE*
Jun 30, 2026 4:00 PM40% OFF STOREWIDE* STARTS NOW
Jun 29, 2026 8:00 PMVIP Early Access: 40% OFF STOREWIDE*
Jun 27, 2026 5:30 PMOuterwear, first. (this email)
Jun 26, 2026 3:00 AMWeekend Ease
Jun 23, 2026 6:15 PMJust Landed
Jun 19, 2026 4:15 PMSomewhere warmer.

More from True Store

All True Store emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.