They Sent It

Butter x Umbro. Out now.

The limited collab has landed.

Umbro AustraliaSunday, Sep 20, 2026 at 2:07 AM EasternKlaviyo
Umbro AustraliaButter x Umbro. Out now.
Subject
Butter x Umbro. Out now.
Preview text
The limited collab has landed.
From
news@mail.umbro.com.au
Sent
Sun Sep 20, 2026, 2:07 AM ET
Size
68 KB
Images
18
Links
18, 1 of them buttons
Subject length
24 characters

Against Umbro Australia's usual

Sent in the 2 AM hour, which holds 19% of its emails; 38% arrive in the 5 AM hour. The subject is 24 characters; its average is 27.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Umbro Australia <[email protected]>
Subject
Butter x Umbro. Out now.
Date
Sun, 20 Sep 2026 06:07:05 +0000 (UTC)
Message-ID domain
geopod-ismtpd-36
Return-Path domain
send.umbro.com.au
DKIM signature
d=umbro.com.au s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-qqn84 with SMTP
  2. from (unnamed) by geopod-ismtpd-36 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Sep 29, 2026 5:32 AMButter x Umbro. Selling fast.
Sep 24, 2026 5:32 AMJust In: Slam Jam x Umbro
Sep 22, 2026 6:03 AMLive: 50% off Classics ⚡️
Sep 20, 2026 2:07 AMButter x Umbro. Out now. (this email)
Sep 13, 2026 2:17 AMAway Days: Drop 2 Out Now
Sep 10, 2026 5:53 AMUp to 50% off is now live 🔥
Sep 8, 2026 6:04 AMJust dropped: foldable goals 🥅

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