Universal Standard subject lines
544 subject lines averaging 32 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 30, 2026 7:55 PM | SELLING OUT: 31 Styles at $31 | 29 | Too fangtastic to miss | Oct 30, 2026 7:55 PM · 29 characters. Too fangtastic to miss | |
| Oct 30, 2026 3:30 PM | Scary Big Savings. (Like…up to 88% OFF BIG) | 45 | Better than chocolate | Oct 30, 2026 3:30 PM · 45 characters. Better than chocolate | |
| Oct 30, 2026 11:15 AM | 🎃 31 Products at $31 👻 | 24 | Boo-tiful looks this way! | Oct 30, 2026 11:15 AM · 24 characters. Boo-tiful looks this way! | |
| Oct 29, 2026 7:30 PM | More Puff, Please. | 18 | The forecast? Very Puffy. | Oct 29, 2026 7:30 PM · 18 characters. The forecast? Very Puffy. | |
| Oct 29, 2026 11:42 AM | Extra 10% off Last Call styles. Yes, on top. | 44 | Use Code: LAST | Oct 29, 2026 11:42 AM · 44 characters. Use Code: LAST | |
| Oct 28, 2026 7:45 PM | The Outfit's Plus-One | 21 | Holiday dressing, right down to the shoes. | Oct 28, 2026 7:45 PM · 21 characters. Holiday dressing, right down to the shoes. | |
| Oct 28, 2026 9:45 AM | 3 pairs. 30% off. Zero wedgies. | 31 | MIX, MATCH + SAVE 30% WITH CODE UNDIES | Oct 28, 2026 9:45 AM · 31 characters. MIX, MATCH + SAVE 30% WITH CODE UNDIES | |
| Oct 28, 2026 4:43 AM | Reminder: 20% off your first order | 34 | Code WELCOME20 · First order · Full price styles | Oct 28, 2026 4:43 AM · 34 characters. Code WELCOME20 · First order · Full price styles | |
| Oct 27, 2026 7:45 PM | Softness Looks Good On You | 26 | Your comfort zone just got cuter. | Oct 27, 2026 7:45 PM · 26 characters. Your comfort zone just got cuter. | |
| Oct 27, 2026 2:15 PM | Extra 10% off on Last Call! | 27 | Use Code: LAST | Oct 27, 2026 2:15 PM · 27 characters. Use Code: LAST | |
| Oct 27, 2026 9:45 AM | A Statement Without Saying A Word. | 34 | All the polish of a blazer. None of the layering. | Oct 27, 2026 9:45 AM · 34 characters. All the polish of a blazer. None of the layering. | |
| Oct 26, 2026 7:30 PM | The Art of Making a Statement | 29 | Three Pieces. Major Impact. | Oct 26, 2026 7:30 PM · 29 characters. Three Pieces. Major Impact. | |
| Oct 26, 2026 12:58 PM | Looking for this? | 17 | 20% off your first full-priced order. | Oct 26, 2026 12:58 PM · 17 characters. 20% off your first full-priced order. | |
| Oct 26, 2026 9:15 AM | A Perfect Fit, From Head to Toe | 31 | Universal Standard x Lauren Chan meets Naturalizer. | Oct 26, 2026 9:15 AM · 31 characters. Universal Standard x Lauren Chan meets Naturalizer. | |
| Oct 25, 2026 7:30 PM | A Leg Up on Holiday Dressing | 28 | Three Pants. Endless Possibilities. | Oct 25, 2026 7:30 PM · 28 characters. Three Pants. Endless Possibilities. | |
| Oct 25, 2026 3:05 PM | A Good Coat Changes Everything | 30 | Consider this your sign to layer up. | Oct 25, 2026 3:05 PM · 30 characters. Consider this your sign to layer up. | |
| Oct 25, 2026 9:45 AM | BUY 3 PAIRS, SAVE 30% WITH CODE UNDIES | 38 | Your underwear drawer called. It wants 3. | Oct 25, 2026 9:45 AM · 38 characters. Your underwear drawer called. It wants 3. | |
| Oct 24, 2026 8:05 PM | Knit Happens | 12 | Sweater Weather Looks Good on You | Oct 24, 2026 8:05 PM · 12 characters. Sweater Weather Looks Good on You | |
| Oct 24, 2026 3:15 PM | Corduroy Is Having a Moment | 27 | Three ways to wear fall's fave texture. | Oct 24, 2026 3:15 PM · 27 characters. Three ways to wear fall's fave texture. | |
| Oct 24, 2026 10:05 AM | The Dress That Makes an Exit | 28 | Meet the gown bringing a little drama. | Oct 24, 2026 10:05 AM · 28 characters. Meet the gown bringing a little drama. | |
| Oct 23, 2026 7:30 PM | Meet Your Favorite Flannel Dresses (If You Haven't Yet) | 55 | Two easygoing dresses. One very cozy obsession. | Oct 23, 2026 7:30 PM · 55 characters. Two easygoing dresses. One very cozy obsession. | |
| Oct 23, 2026 3:15 PM | BUY 3 PAIRS, SAVE 30% WITH CODE UNDIES | 38 | Your underwear drawer called. It wants 3. | Oct 23, 2026 3:15 PM · 38 characters. Your underwear drawer called. It wants 3. | |
| Oct 23, 2026 10:15 AM | A Little Detail Goes a Long Way | 31 | Look a Little Closer | Oct 23, 2026 10:15 AM · 31 characters. Look a Little Closer | |
| Oct 22, 2026 7:15 PM | The Tuxedo, Your Way | 20 | Meet your new favorite pairing from Lauren Chan x US. | Oct 22, 2026 7:15 PM · 20 characters. Meet your new favorite pairing from Lauren Chan x US. | |
| Oct 22, 2026 9:30 AM | Your NEW holiday wardrobe has arrived | 37 | Meet the new collaboration made for dressing up. | Oct 22, 2026 9:30 AM · 37 characters. Meet the new collaboration made for dressing up. | |
| Oct 21, 2026 2:00 PM | 1 HOUR LEFT: Ends at 3 PM ET | 28 | Fit Liberty: 40% OFF + EXTRA 20% OFF (orders $200+) | Oct 21, 2026 2:00 PM · 28 characters. Fit Liberty: 40% OFF + EXTRA 20% OFF (orders $200+) | |
| Oct 21, 2026 12:30 PM | Ends at 3 PM ET!! | 17 | Fit Liberty: 40% OFF + EXTRA 20% OFF (orders $200+) | Oct 21, 2026 12:30 PM · 17 characters. Fit Liberty: 40% OFF + EXTRA 20% OFF (orders $200+) | |
| Oct 21, 2026 7:45 AM | 🚨 DOUBLE DISCOUNTS: Last chance for Fit Liberty Sale 🚨 | 56 | Ends TODAY at 3 PM ET. (Extra 20% on Fit Liberty orders $200+) | Oct 21, 2026 7:45 AM · 56 characters. Ends TODAY at 3 PM ET. (Extra 20% on Fit Liberty orders $200+) | |
| Oct 20, 2026 7:30 PM | Final hours: Bretons under $100 | 31 | Plus an EXTRA 20% off Fit Liberty orders $200+, code LIBERTY | Oct 20, 2026 7:30 PM · 31 characters. Plus an EXTRA 20% off Fit Liberty orders $200+, code LIBERTY | |
| Oct 20, 2026 4:00 PM | This time tomorrow, it's over | 29 | Fit Liberty Sale ends tomorrow at 3 PM ET. | Oct 20, 2026 4:00 PM · 29 characters. Fit Liberty Sale ends tomorrow at 3 PM ET. | |
| Oct 20, 2026 9:45 AM | Fit Liberty: 40% off + extra 20% off (orders $200+) | 51 | Jeans are hard. Fit Liberty is easy. A fit you love, with room for change. | Oct 20, 2026 9:45 AM · 51 characters. Jeans are hard. Fit Liberty is easy. A fit you love, with room for change. | |
| Oct 19, 2026 7:30 PM | DOUBLE DISCOUNTS: Crispiest Styles | 34 | Hidden snaps. Hidden stretch. No gaping. Orders $200+. | Oct 19, 2026 7:30 PM · 34 characters. Hidden snaps. Hidden stretch. No gaping. Orders $200+. | |
| Oct 19, 2026 2:30 PM | Time’s Running Out! | 20 | 40% + EXTRA 20% OFF (900+ styles, orders $200+, ends 10/21 at 3 PM ET) | Oct 19, 2026 2:30 PM · 20 characters. 40% + EXTRA 20% OFF (900+ styles, orders $200+, ends 10/21 at 3 PM ET) | |
| Oct 19, 2026 10:00 AM | Fit Liberty Liquid Jersey: 40% + EXTRA 20% off (orders $200+) | 61 | Our wrinkle resistant fabric, in fall colors and prints. | Oct 19, 2026 10:00 AM · 61 characters. Our wrinkle resistant fabric, in fall colors and prints. | |
| Oct 18, 2026 8:00 PM | FINAL DAYS: 40% + EXTRA 20% OFF (900+ styles, orders $200+) | 59 | The Semi-Annual Fit Liberty Sale ends Wednesday at 3 PM ET. | Oct 18, 2026 8:00 PM · 59 characters. The Semi-Annual Fit Liberty Sale ends Wednesday at 3 PM ET. | |
| Oct 18, 2026 3:30 PM | My picks, now 40% + extra 20% off | 33 | Here’s where I’d start (orders $200+, code LIBERTY). | Oct 18, 2026 3:30 PM · 33 characters. Here’s where I’d start (orders $200+, code LIBERTY). | |
| Oct 18, 2026 10:30 AM | Double Discount Alert | 21 | 40% + extra 20% off (900+ styles, orders $200+) | Oct 18, 2026 10:30 AM · 21 characters. 40% + extra 20% off (900+ styles, orders $200+) | |
| Oct 18, 2026 7:56 AM | 40% OFF + Extra 20% OFF 900+ STYLES (Orders $200+) | 52 | Double Discount Alert: use code LIBERTY | Oct 18, 2026 7:56 AM · 52 characters. Double Discount Alert: use code LIBERTY | |
| Oct 17, 2026 7:30 PM | Our BEST new color is 40% OFF | 29 | Meet Supernova: the blue that goes with everything (we checked). | Oct 17, 2026 7:30 PM · 29 characters. Meet Supernova: the blue that goes with everything (we checked). | |
| Oct 17, 2026 3:30 PM | 40% off my favorite dresses | 27 | Plus free size exchanges for a whole year. Here's where I'd start. | Oct 17, 2026 3:30 PM · 27 characters. Plus free size exchanges for a whole year. Here's where I'd start. | |
| Oct 17, 2026 9:45 AM | Top Picks for Fall = 40% OFF | 28 | Everything you'll wear until March, plus free size exchanges for a year. | Oct 17, 2026 9:45 AM · 28 characters. Everything you'll wear until March, plus free size exchanges for a year. | |
| Oct 16, 2026 7:30 PM | Your work wardrobe, 40% off | 27 | Dress for the promotion. Pay 40% less. | Oct 16, 2026 7:30 PM · 27 characters. Dress for the promotion. Pay 40% less. | |
| Oct 16, 2026 2:15 PM | Have you found Last Call yet? | 29 | Oct 16, 2026 2:15 PM · 29 characters. | ||
| Oct 16, 2026 9:30 AM | 200+ new styles, 40% off | 24 | Fresh tailoring, liquid jersey and denim, every one 40% off. | Oct 16, 2026 9:30 AM · 24 characters. Fresh tailoring, liquid jersey and denim, every one 40% off. | |
| Oct 15, 2026 7:45 PM | The cornerstone to Universal Standard is Fit Liberty | 52 | 40% off 900+ styles, and a whole year of size support | Oct 15, 2026 7:45 PM · 52 characters. 40% off 900+ styles, and a whole year of size support | |
| Oct 15, 2026 2:30 PM | Our BIGGEST Fit Liberty Sale ever starts now | 44 | 40% off 900+ styles (plus 200+ NEW styles just joined Fit Liberty) | Oct 15, 2026 2:30 PM · 44 characters. 40% off 900+ styles (plus 200+ NEW styles just joined Fit Liberty) | |
| Oct 15, 2026 9:45 AM | TAKE 40% OFF 900+ STYLES | 24 | Our BIGGEST Fit Liberty Sale ever starts now | Oct 15, 2026 9:45 AM · 24 characters. Our BIGGEST Fit Liberty Sale ever starts now | |
| Oct 14, 2026 7:30 PM | The brighter side of cozy | 25 | Your fall forecast: cozy with a chance of compliments. | Oct 14, 2026 7:30 PM · 25 characters. Your fall forecast: cozy with a chance of compliments. | |
| Oct 14, 2026 9:30 AM | Sophisticated shirting, in every form. | 38 | Crisp. Polished. Not your standard shirting. | Oct 14, 2026 9:30 AM · 38 characters. Crisp. Polished. Not your standard shirting. | |
| Oct 13, 2026 7:30 PM | NEW: Meet the latest corduroy | 29 | New silhouettes. Fresh takes on favorites. | Oct 13, 2026 7:30 PM · 29 characters. New silhouettes. Fresh takes on favorites. |
Based on 544 emails received from Mar 16 to Oct 30, 2026. Times in US Eastern. How we collect