Universal Standard subject lines
561 subject lines averaging 32 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 3, 2026 2:45 PM | Just launched: amazing deals on our site | 40 | Great styles, just a few left, at prices you'll be thrilled over. | Oct 3, 2026 2:45 PM · 40 characters. Great styles, just a few left, at prices you'll be thrilled over. | |
| Oct 3, 2026 9:30 AM | NEW: CORDUROY FROM HEAD TO TOE | 30 | More texture. More tones. More ways to wear it. | Oct 3, 2026 9:30 AM · 30 characters. More texture. More tones. More ways to wear it. | |
| Oct 3, 2026 12:13 AM | Looking for this? | 17 | 20% off your first full-priced order. | Oct 3, 2026 12:13 AM · 17 characters. 20% off your first full-priced order. | |
| Oct 2, 2026 7:30 PM | We regret to inform your trousers… | 35 | They've been replaced by ComfortDenim. | Oct 2, 2026 7:30 PM · 35 characters. They've been replaced by ComfortDenim. | |
| Oct 2, 2026 9:45 AM | Buy a sweater, get a Cloud Rib FREE | 35 | Your sweater comes with a plus-one | Oct 2, 2026 9:45 AM · 35 characters. Your sweater comes with a plus-one | |
| Oct 1, 2026 7:56 PM | A note from our Chief Creative Officer (it's about corduroy) | 60 | NEW styles for the best time of year. | Oct 1, 2026 7:56 PM · 60 characters. NEW styles for the best time of year. | |
| Oct 1, 2026 10:00 AM | NEW DROP: The Great Outdoors | 28 | Fall, in its richest colors and textures. | Oct 1, 2026 10:00 AM · 28 characters. Fall, in its richest colors and textures. | |
| Sep 30, 2026 7:45 PM | The New Pants Edit: Column, Pleated, & Perfected | 48 | Listen up - these will get you compliments. | Sep 30, 2026 7:45 PM · 48 characters. Listen up - these will get you compliments. | |
| Sep 30, 2026 9:30 AM | Back in Stock (and in Rich Chocolate): The Denim-Look Suit | 58 | The suit to launch endless outfits. | Sep 30, 2026 9:30 AM · 58 characters. The suit to launch endless outfits. | |
| Sep 29, 2026 7:30 PM | The New Coat Colors: Modern Romance Meets Real Life | 51 | Your ultimate cold-weather statement is here. | Sep 29, 2026 7:30 PM · 51 characters. Your ultimate cold-weather statement is here. | |
| Sep 29, 2026 9:45 AM | Just Dropped: The Practical Romance Edit: Drop 2 | 48 | NEW STYLE ALERT! | Sep 29, 2026 9:45 AM · 48 characters. NEW STYLE ALERT! | |
| Sep 28, 2026 7:45 PM | IT’S HERE: The belt is officially in stock | 43 | More than 500 sold in pre-sale. The final few are ready to ship. | Sep 28, 2026 7:45 PM · 43 characters. More than 500 sold in pre-sale. The final few are ready to ship. | |
| Sep 28, 2026 3:46 PM | Get 20% OFF full-priced styles. | 31 | And it ships FREE! | Sep 28, 2026 3:46 PM · 31 characters. And it ships FREE! | |
| Sep 28, 2026 9:07 AM | NEW! Flannel, but make it a dress. | 34 | The Morgan Shirtdress is here: stretchy, cozy, and in 12 plaids worth fighting over. | Sep 28, 2026 9:07 AM · 34 characters. The Morgan Shirtdress is here: stretchy, cozy, and in 12 plaids worth fighting over. | |
| Sep 27, 2026 7:30 PM | Ends tomorrow at 10am ET. That's the email. | 43 | $50 off, 100+ styles. Go. | Sep 27, 2026 7:30 PM · 43 characters. $50 off, 100+ styles. Go. | |
| Sep 27, 2026 4:44 PM | Looking for this? | 17 | 20% off your first full-priced order. | Sep 27, 2026 4:44 PM · 17 characters. 20% off your first full-priced order. | |
| Sep 27, 2026 2:30 PM | 120 styles under $100. Starting at $34. | 39 | $34. For the Breton tank. Yes, really. | Sep 27, 2026 2:30 PM · 39 characters. $34. For the Breton tank. Yes, really. | |
| Sep 27, 2026 9:45 AM | Last full day. 100+ styles. Then the prices go back. | 52 | Sale ends Monday at 10am ET. Set an alarm. | Sep 27, 2026 9:45 AM · 52 characters. Sale ends Monday at 10am ET. Set an alarm. | |
| Sep 27, 2026 12:57 AM | Get 20% OFF full-priced styles. | 31 | And it ships FREE! | Sep 27, 2026 12:57 AM · 31 characters. And it ships FREE! | |
| Sep 26, 2026 7:45 PM | One dress. Zero decisions. $50 off. | 35 | Breton Knot, Executive Ponte, Odeon Shirtdress, Helen Shift, Xenia Rib Dress. | Sep 26, 2026 7:45 PM · 35 characters. Breton Knot, Executive Ponte, Odeon Shirtdress, Helen Shift, Xenia Rib Dress. | |
| Sep 26, 2026 3:00 PM | $50 off 100+ of our best things. We turned 11. | 46 | Happy birthday to US. You get the presents. | Sep 26, 2026 3:00 PM · 46 characters. Happy birthday to US. You get the presents. | |
| Sep 26, 2026 9:45 AM | ON SALE: $50 off this best seller | 33 | The cardigan we can't keep in stock | Sep 26, 2026 9:45 AM · 33 characters. The cardigan we can't keep in stock | |
| Sep 26, 2026 12:00 AM | Looking for this? | 17 | 20% off your first full-priced order. | Sep 26, 2026 12:00 AM · 17 characters. 20% off your first full-priced order. | |
| Sep 25, 2026 7:45 PM | $50 off Our Best Jeans. | 23 | Six fits, three inseams, sizes 00–40. This is the denim sale. | Sep 25, 2026 7:45 PM · 23 characters. Six fits, three inseams, sizes 00–40. This is the denim sale. | |
| Sep 25, 2026 9:45 AM | 120 styles under $100. Starting at $34. | 39 | Every piece in this email is under $100 after $50 off. Some are under $50. | Sep 25, 2026 9:45 AM · 39 characters. Every piece in this email is under $100 after $50 off. Some are under $50. | |
| Sep 24, 2026 7:45 PM | The styles that built this company are on sale | 46 | Perfect Jeans, Better-Than-Wool Cardigan, Elbe Shirt, Derjon Trench — $50 off through… | Sep 24, 2026 7:45 PM · 46 characters. Perfect Jeans, Better-Than-Wool Cardigan, Elbe Shirt, Derjon Trench — $50 off through… | |
| Sep 24, 2026 3:00 PM | We turned 11. You get the presents. | 35 | Up to 60% off, starting at $34. Four days, then the prices go back. | Sep 24, 2026 3:00 PM · 35 characters. Up to 60% off, starting at $34. Four days, then the prices go back. | |
| Sep 24, 2026 9:45 AM | 11 years. 142 styles. $50 off every single one. | 47 | Up to 60% off, starting at $34. Four days, then the prices go back. | Sep 24, 2026 9:45 AM · 47 characters. Up to 60% off, starting at $34. Four days, then the prices go back. | |
| Sep 23, 2026 8:05 PM | The 5 You Keep Buying | 21 | Our best-selling liquid jersey styles, now in Gallery Edit colors. | Sep 23, 2026 8:05 PM · 21 characters. Our best-selling liquid jersey styles, now in Gallery Edit colors. | |
| Sep 23, 2026 3:00 PM | Extra 30% Off 300+ Styles | 25 | Open for a great deal! | Sep 23, 2026 3:00 PM · 25 characters. Open for a great deal! | |
| Sep 23, 2026 10:00 AM | The 365 Day Outfit | 18 | Seven UltimateS lounge pieces, four colors, tops and bottoms sized separately. | Sep 23, 2026 10:00 AM · 18 characters. Seven UltimateS lounge pieces, four colors, tops and bottoms sized separately. | |
| Sep 22, 2026 7:30 PM | DOUBLE-DIP ALERT: Extra 30% off 300+ Final Few styles | 53 | Because one discount is never enough. | Sep 22, 2026 7:30 PM · 53 characters. Because one discount is never enough. | |
| Sep 22, 2026 9:30 AM | Three New Tops, From $74 | 24 | A cowl, a wrap, a collar. All liquid jersey. All under $100. | Sep 22, 2026 9:30 AM · 24 characters. A cowl, a wrap, a collar. All liquid jersey. All under $100. | |
| Sep 21, 2026 7:45 PM | New! All Day tailoring, built to be broken up. | 46 | 2 Blazers + 4 Pants + 5 Colors = Math You'll Like | Sep 21, 2026 7:45 PM · 46 characters. 2 Blazers + 4 Pants + 5 Colors = Math You'll Like | |
| Sep 21, 2026 2:15 PM | The Mood: Minimal, Sculptural, Slightly Dangerous | 49 | NEW STYLES! Everything in The Gallery Edit | Sep 21, 2026 2:15 PM · 49 characters. NEW STYLES! Everything in The Gallery Edit | |
| Sep 21, 2026 9:45 AM | NEW! Three Prints. All style. | 29 | Mystic Blossom, Poppy Field, Gamay Serpent — the full breakdown. | Sep 21, 2026 9:45 AM · 29 characters. Mystic Blossom, Poppy Field, Gamay Serpent — the full breakdown. | |
| Sep 20, 2026 7:15 PM | ⏳ Ends Tonight: $45 Geneva Dress! | 34 | Don't wait until tomorrow. | Sep 20, 2026 7:15 PM · 34 characters. Don't wait until tomorrow. | |
| Sep 20, 2026 2:05 PM | The dress I’ve recommended for 11 years - today, it’s $45 | 60 | Hi, I’m Lucy Mellon, Universal Standard’s VIP Concierge. Today, we're celebrating our 11th… | Sep 20, 2026 2:05 PM · 60 characters. Hi, I’m Lucy Mellon, Universal Standard’s VIP Concierge. Today, we're celebrating our 11th… | |
| Sep 20, 2026 9:00 AM | NOW $45, was $128 | 17 | Our #1 dress just turned 11. You get the present. | Sep 20, 2026 9:00 AM · 17 characters. Our #1 dress just turned 11. You get the present. | |
| Sep 19, 2026 7:30 PM | NEW Dresses. Both Machine Washable. | 35 | The Shawl Collar and the Zadie — plus the prints you'll want on everything else. | Sep 19, 2026 7:30 PM · 35 characters. The Shawl Collar and the Zadie — plus the prints you'll want on everything else. | |
| Sep 19, 2026 9:45 AM | NEW COLLECTION: Art You Can Wear | 32 | The Gallery Edit is here. Sharp tailoring, liquid jersey, three prints worth staring at. | Sep 19, 2026 9:45 AM · 32 characters. The Gallery Edit is here. Sharp tailoring, liquid jersey, three prints worth staring at. | |
| Sep 18, 2026 7:30 PM | We Asked Abi 3 Questions | 24 | On the piece she'd never part with, the blue with her name on it, and dressing for the… | Sep 18, 2026 7:30 PM · 24 characters. On the piece she'd never part with, the blue with her name on it, and dressing for the… | |
| Sep 18, 2026 9:45 AM | The $68 Layer Under Every Look | 30 | Cloud Rib + Abi's tailoring. The easiest styling math you'll do all season. | Sep 18, 2026 9:45 AM · 30 characters. Cloud Rib + Abi's tailoring. The easiest styling math you'll do all season. | |
| Sep 17, 2026 7:30 PM | Seven Pieces. One Very Good Eye. | 32 | The blazer, the cape, the wrap pants, the tweed dress, two skirts, and that sweater. | Sep 17, 2026 7:30 PM · 32 characters. The blazer, the cape, the wrap pants, the tweed dress, two skirts, and that sweater. | |
| Sep 17, 2026 10:03 AM | Meet Abisola Omole. Her collection with Universal Standard is here. | 67 | She Couldn't Find It. So She Designed It. | Sep 17, 2026 10:03 AM · 67 characters. She Couldn't Find It. So She Designed It. | |
| Sep 16, 2026 7:30 PM | Underwear From $20. Pick Your Altitude. | 39 | Bikini to super full coverage. How high would you like to go? | Sep 16, 2026 7:30 PM · 39 characters. Bikini to super full coverage. How high would you like to go? | |
| Sep 16, 2026 9:45 AM | New Loungewear Has Landed | 25 | Fresh lounge, new underwear, and fall layers worth staying in for. | Sep 16, 2026 9:45 AM · 25 characters. Fresh lounge, new underwear, and fall layers worth staying in for. | |
| Sep 15, 2026 11:47 PM | New For You | 11 | Your personalized roundup of our latest styles is here. | Sep 15, 2026 11:47 PM · 11 characters. Your personalized roundup of our latest styles is here. | |
| Sep 15, 2026 7:30 PM | Feels Like Cashmere. Machine Washable. | 38 | Better-Than-Wool: the warmth of a winter sweater, none of the itch. | Sep 15, 2026 7:30 PM · 38 characters. Better-Than-Wool: the warmth of a winter sweater, none of the itch. | |
| Sep 15, 2026 9:45 AM | Fall's New Neutrals | 19 | Gamay, Capulet Olive, Autumnal Red, Green Gemstone, Rothko Purple. | Sep 15, 2026 9:45 AM · 19 characters. Gamay, Capulet Olive, Autumnal Red, Green Gemstone, Rothko Purple. |
Based on 561 emails received from Mar 16 to Nov 5, 2026. Times in US Eastern. How we collect