Why does your makeup never sit right?

Preview text: It’s not your foundation…

VIMAWednesday, Mar 18, 2026 at 8:00 AM EasternKlaviyo
VIMAWhy does your makeup never sit right?
Subject
Why does your makeup never sit right?
Preview text
It’s not your foundation…
From
support@vimacosmetics.com
Brand
VIMA
Sent
Wed Mar 18, 2026, 8:00 AM ET
Sent to
au.vimacosmetics.com, us.vimacosmetics.com
Size
77 KB
Images
16
Links
17, 7 of them buttons
Subject length
37 characters

Against VIMA's usual

Sent in the 8 AM hour, which holds 4% of its emails; 18% arrive in the 9 AM hour. The subject is 37 characters; its average is 36.

Report this email

Sent just before and after

Mar 23, 2026 9:02 AMWhy your foundation still isn’t blending right.
Mar 22, 2026 10:02 AMYour skin needs a spring reset.
Mar 20, 2026 10:31 AMYour foundation isn’t sitting right anymore
Mar 19, 2026 9:00 AMYour skin needs a reset too.
Mar 18, 2026 8:00 AMWhy does your makeup never sit right? (this email)
Mar 16, 2026 10:30 AMWhy does foundation always look wrong on your skin?
Mar 16, 2026 9:09 AMDon’t leave your glow on read

More from VIMA

All VIMA emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.