Why so many women give up on foundation

Preview text: The problem was never your skin. Our Halloween sale is live.

Monday, Oct 26, 2026 at 5:11 PM EasternKlaviyo

VIMAWhy so many women give up on foundation

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Subject: Why so many women give up on foundation
Preview text: The problem was never your skin. Our Halloween sale is live.
From: support@vimacosmetics.com
Brand: VIMA
ESP: Klaviyo
Sent: Mon Oct 26, 2026, 5:11 PM ET
Sent to: au.vimacosmetics.com, nz.vimacosmetics.com, us.vimacosmetics.com, vimacosmetics.com
Size: 14 KB
Images: 1
Links: 4, 3 of them buttons
Subject length: 39 characters

Against VIMA's usual

Sent in the 5 PM hour, which holds 2% of its emails; 17% arrive in the 9 AM hour. The subject is 39 characters; its average is 36.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

	Oct 28, 2026 11:09 PM	Your $7.34 Halloween treat is here
	Oct 28, 2026 7:55 PM	Can I help you choose? 💛
	Oct 27, 2026 7:54 PM	Wanna give it another look?
	Oct 26, 2026 5:11 PM	Why so many women give up on foundation (this email)
	Oct 25, 2026 2:06 AM	Can I help you choose? 💛
	Oct 24, 2026 2:03 AM	Wanna give it another look?
	Oct 23, 2026 9:43 PM	We made a mistake, so here's $7.98