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The Brief: Comfy But Chic

Meet the set made for Autumn..

Wat the BrandSunday, Sep 20, 2026 at 2:01 PM EasternKlaviyo
Wat the BrandThe Brief: Comfy But Chic
Subject
The Brief: Comfy But Chic
Preview text
Meet the set made for Autumn..
From
support@watthebrand.com
Sent
Sun Sep 20, 2026, 2:01 PM ET
Sent to
watthebrand.com, wearetwinset.com
Size
55 KB
Images
17
Links
23, 10 of them buttons
Subject length
25 characters

Against Wat the Brand's usual

Sent in the 2 PM hour, which holds 19% of its emails; 48% arrive in the 1 AM hour. The subject is 25 characters; its average is 28.

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From
WAT THE BRAND <[email protected]>
Subject
The Brief: Comfy But Chic
Date
Sun, 20 Sep 2026 18:01:09 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.watthebrand.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.watthebrand.com s=mtd1
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  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Sep 24, 2026 1:45 AMYour fave set got an upgrade 🤎
Sep 22, 2026 5:19 AMWAT Caught Your Eye? 👀
Sep 22, 2026 1:45 AMAutumn Wardrobe, Sorted.
Sep 20, 2026 2:01 PMThe Brief: Comfy But Chic (this email)
Sep 19, 2026 3:01 AMThe Jacket Everyone’s Wearing!
Sep 17, 2026 1:45 AMThe Gingham Set Is Here
Sep 15, 2026 1:45 AMMade For The Season Ahead..

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