The Gingham Set Is Here
Preview text: Three new pieces. One complete look.

Using this email in an article? Credit: Wat the Brand email via They Sent It, with a link to this page. Full-size image
- Subject
- The Gingham Set Is Here
- Preview text
- Three new pieces. One complete look.
- From
- support@
watthebrand.com - Brand
- Wat the Brand
- ESP
- Klaviyo
- Sent
- Thu Sep 17, 2026, 1:45 AM ET
- Sent to
- watthebrand.com, wearetwinset.com
- Size
- 50 KB
- Images
- 17
- Links
- 23, 10 of them buttons
- Subject length
- 23 characters
Against Wat the Brand's usual
Sent in its busiest hour, 1 AM, which holds 48% of its emails. The subject is 23 characters; its average is 28.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- WAT THE BRAND <[email protected]>
- Subject
- The Gingham Set Is Here
- Date
- Thu, 17 Sep 2026 05:45:11 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-49
- Return-Path domain
- k1.send.watthebrand.com
- DKIM signature
- d=send.watthebrand.com s=s1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-…-thlkm with SMTP
- from (unnamed) by geopod-ismtpd-49 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Sep 22, 2026 1:45 AM | Autumn Wardrobe, Sorted. | |
| Sep 20, 2026 2:01 PM | The Brief: Comfy But Chic | |
| Sep 19, 2026 3:01 AM | The Jacket Everyone’s Wearing! | |
| Sep 17, 2026 1:45 AM | The Gingham Set Is Here (this email) | |
| Sep 15, 2026 1:45 AM | Made For The Season Ahead.. | |
| Sep 11, 2026 2:00 PM | Your WAT Basket Could Be On Us 👀 | |
| Sep 10, 2026 7:30 AM | A Full Circle Moment 🤍 |
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Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Sep 17, 2026.








