The Jacket Everyone’s Wearing!

Preview text: Consider this your sign to add it to the rotation.

Wat the BrandSaturday, Sep 19, 2026 at 3:01 AM EasternKlaviyo
Wat the BrandThe Jacket Everyone’s Wearing!
Subject
The Jacket Everyone’s Wearing!
Preview text
Consider this your sign to add it to the rotation.
From
support@watthebrand.com
Sent
Sat Sep 19, 2026, 3:01 AM ET
Sent to
watthebrand.com, wearetwinset.com
Size
47 KB
Images
14
Links
20, 10 of them buttons
Subject length
30 characters

Against Wat the Brand's usual

Sent in the 3 AM hour, which holds 12% of its emails; 48% arrive in the 1 AM hour. The subject is 30 characters; its average is 28.

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What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
WAT THE BRAND <[email protected]>
Subject
The Jacket Everyone’s Wearing!
Date
Sat, 19 Sep 2026 07:01:38 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.watthebrand.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.watthebrand.com s=mtd1
List-Unsubscribe
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  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Sep 22, 2026 5:19 AMWAT Caught Your Eye? 👀
Sep 22, 2026 1:45 AMAutumn Wardrobe, Sorted.
Sep 20, 2026 2:01 PMThe Brief: Comfy But Chic
Sep 19, 2026 3:01 AMThe Jacket Everyone’s Wearing! (this email)
Sep 17, 2026 1:45 AMThe Gingham Set Is Here
Sep 15, 2026 1:45 AMMade For The Season Ahead..
Sep 11, 2026 2:00 PMYour WAT Basket Could Be On Us 👀

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