It's payday. Here's £20 towards better water

Preview text: Kids. Pets. Plants. They're all drinking what you drink.

Water2Friday, Aug 28, 2026 at 2:05 PM EasternKlaviyo
Water2It's payday. Here's £20 towards better water
Subject
It's payday. Here's £20 towards better water
Preview text
Kids. Pets. Plants. They're all drinking what you drink.
From
hello@water2.com
Brand
Water2
Sent
Fri Aug 28, 2026, 2:05 PM ET
Size
59 KB
Images
8
Links
14, 6 of them buttons
Subject length
44 characters

Against Water2's usual

Sent in its busiest hour, 2 PM, which holds 64% of its emails. The subject is 44 characters; its average is 32.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Water2 <[email protected]>
Subject
It's payday. Here's £20 towards better water
Date
Fri, 28 Aug 2026 18:05:24 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.water2.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.water2.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Sep 9, 2026 7:45 AMOne flat. One idea. The filter.
Sep 2, 2026 2:15 PMWhy 200,000+ homes trust Water2:
Aug 29, 2026 1:00 PMThis weekend only...
Aug 28, 2026 2:05 PMIt's payday. Here's £20 towards better water (this email)
Aug 26, 2026 6:39 AMLove your tap water, finally!
Aug 25, 2026 2:43 PMYour jug's empty. Again.
Aug 24, 2026 6:38 AMStill thinking about better water?

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