Your new favourite is here ⏰

Preview text: The perfect YTHEB Black Long Sleeve is live

Sunday, Aug 30, 2026 at 2:00 PM EasternKlaviyo

Yes the BasicsYour new favourite is here ⏰

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Your new favourite is here ⏰ - email from Yes the Basics

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Subject: Your new favourite is here ⏰
Preview text: The perfect YTHEB Black Long Sleeve is live
From: community@yesthebasics.com
Brand: Yes the Basics
ESP: Klaviyo
Sent: Sun Aug 30, 2026, 2:00 PM ET
Size: 32 KB
Images: 5
Links: 6, 1 of them buttons
Subject length: 28 characters

Against Yes the Basics's usual

Sent in its busiest hour, 2 PM, which holds 32% of its emails. The subject is 28 characters; its average is 30.

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From: YES THE BASICS <[email protected]>
Subject: Your new favourite is here ⏰
Date: Sun, 30 Aug 2026 18:00:32 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.yesthebasics.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.yesthebasics.com s=mtd1
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Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Sep 29, 2026 2:00 PM	Ready for autumn?
	Sep 24, 2026 1:46 PM	I need your help!
	Sep 7, 2026 12:02 PM	YTHEB is selling out!
	Aug 30, 2026 2:00 PM	Your new favourite is here ⏰ (this email)
	Aug 29, 2026 1:57 PM	Two weeks of stress, one perfect long sleeve ⏰
	Aug 20, 2026 1:03 PM	The Grey Set is Here!
	Aug 19, 2026 1:02 PM	Meet the perfect Grey Set ⏰