A grey hoodie doesn’t need to look lazy

Preview text: 24 hour countdown is on

Thursday, Oct 29, 2026 at 7:10 AM EasternKlaviyo

Yes the BasicsA grey hoodie doesn’t need to look lazy

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A grey hoodie doesn’t need to look lazy - email from Yes the Basics

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Subject: A grey hoodie doesn’t need to look lazy
Preview text: 24 hour countdown is on
From: community@yesthebasics.com
Brand: Yes the Basics
ESP: Klaviyo
Sent: Thu Oct 29, 2026, 7:10 AM ET
Size: 33 KB
Images: 5
Links: 6, 1 of them buttons
Subject length: 39 characters

Against Yes the Basics's usual

Sent in the 7 AM hour, which holds 9% of its emails; 32% arrive in the 2 PM hour. The subject is 39 characters; its average is 30.

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From: YES THE BASICS <[email protected]>
Subject: A grey hoodie doesn’t need to look lazy
Date: Thu, 29 Oct 2026 11:10:31 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.yesthebasics.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.yesthebasics.com s=mtd1
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Sent just before and after

	Oct 30, 2026 7:01 AM	The hoodie you’ll actually reach for is LIVE!
	Oct 29, 2026 7:10 AM	A grey hoodie doesn’t need to look lazy (this email)
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	Sep 30, 2026 2:06 PM	This one's class
	Sep 29, 2026 2:00 PM	Ready for autumn?
	Sep 24, 2026 1:46 PM	I need your help!
	Sep 7, 2026 12:02 PM	YTHEB is selling out!