Yes the Basics emails
Yes the Basics sends about 2 emails a week through Klaviyo, most often on Tuesday around 2 PM Eastern.
- ESP
- Klaviyo
- Emails a week
- about 2
- Busiest send time
- Tuesdays at 2pm ET
- Last sent
- Yesterday · Oct 30
- Tracked since
- Mar 2026
- Emails collected
- 22
Recent emails
Oct 30, 2026 7:01 AM
The hoodie you’ll actually reach for is LIVE!
Oct 29, 2026 7:10 AM
A grey hoodie doesn’t need to look lazy
Oct 13, 2026 1:27 AM
Welcome to the Inner Circle
Sep 30, 2026 2:06 PM
This one's class
Sep 29, 2026 2:00 PM
Ready for autumn?
Sep 24, 2026 1:46 PM
I need your help!
Recent subject lines
All subject linesSubject lines average 30 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 30, 2026 7:01 AM | The hoodie you’ll actually reach for is LIVE! | Here’s how I’d wear our YTHEB grey hoodie | |
| Oct 29, 2026 7:10 AM | A grey hoodie doesn’t need to look lazy | 24 hour countdown is on | |
| Oct 13, 2026 1:27 AM | Welcome to the Inner Circle | Here's your 10% off code. | |
| Sep 30, 2026 2:06 PM | This one's class | YTHEB t-shirt in Brown is live ⏰ | |
| Sep 29, 2026 2:00 PM | Ready for autumn? | We've got something for you. | |
| Sep 24, 2026 1:46 PM | I need your help! | You or someone you know could be perfect for this... | |
| Sep 7, 2026 12:02 PM | YTHEB is selling out! | Mediums are all gone, grab your size while they last | |
| Aug 30, 2026 2:00 PM | Your new favourite is here ⏰ | The perfect YTHEB Black Long Sleeve is live |
Archive
View full archiveSeptember 2026 4 emails
View allSep 30, 2026 2:06 PM
Sep 29, 2026 2:00 PM
Sep 24, 2026 1:46 PM
Sep 7, 2026 12:02 PM
When Yes the Basics sends
32% of its emails arrive in the 2 PM hour. Tuesdays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Tue | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Wed | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Thu | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Fri | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sat | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sun | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1a | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 4a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5a | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 6a | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 7a | 0 | 0 | 0 | 1 | 1 | 0 | 0 |
| 8a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11a | 0 | 1 | 0 | 1 | 0 | 0 | 0 |
| 12p | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1p | 0 | 0 | 1 | 2 | 0 | 1 | 1 |
| 2p | 1 | 3 | 1 | 0 | 0 | 0 | 2 |
| 3p | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 4p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 6p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 7p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
FewerMore(busiest cell: 3 emails)
Based on 22 emails received from Mar 29 to Oct 30, 2026. Times in US Eastern. How we collect · When all brands send
How often Yes the Basics sends
The one complete month so far had 4 emails. May and June were not collected, so they are drawn as gaps and left out.
- Busiest month
- Sep 2026, 4
- Quietest month
- Sep 2026, 4
- Busiest day
- Tuesday, 6
- Quietest day
- Friday, 1
About Yes the Basics
- ESP
- Klaviyo
- Tracked since
- Mar 2026
- Emails collected
- 22
- Emails a week
- about 2
- Last sent
- Oct 30, 2026
- Sends from
- community@
yesthebasics.com - Subject length
- 30 characters avg
Counts include automated emails such as a welcome series.
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 11Bravos11bravos.com · Top 1 million sites | Klaviyo | Top 1 million sites | about 2 | Saturday | Oct 29, 2026 | Klaviyo · about 2 a week · busiest Saturday · last sent Oct 29, 2026 | |
 3X4 Genetics3x4genetics.com | Klaviyo | about 2 | Wednesday | Oct 30, 2026 | Klaviyo · about 2 a week · busiest Wednesday · last sent Oct 30, 2026 | ||
 4MYTU4mytu.com | Klaviyo | about 2 | Monday | Oct 30, 2026 | Klaviyo · about 2 a week · busiest Monday · last sent Oct 30, 2026 |
