Black Friday and Cyber Monday 2026
Data as of November 8, 2026. Updated every night at 2:00 AM ET.Download CSV
- Across 8 days of tracking (Nov 1 to Nov 8), 113,249 emails arrived from brands in our archive.
- On November 8, 2026, 652 of those brands (5%) sent an email with "Black Friday" or "BFCM" in the subject.
- The highest single-day Black Friday sender count so far was 848 brands on November 6, 2026.
- Cyber Monday subject lines have appeared from 1 brand so far (1 email).
Black Friday senders by day
Brands that sent an email with "Black Friday" or "BFCM" in the subject, by day received (US Eastern).
Daily breakdown
| Date | Brands sending | BF brands | BF share | BF emails |
|---|---|---|---|---|
| November 8, 2026 | 13,029 | 652 | 5% | 700 |
| November 7, 2026 | 11,357 | 548 | 5% | 586 |
| November 6, 2026 | 15,067 | 848 | 6% | 915 |
| November 5, 2026 | 14,325 | 638 | 4% | 677 |
| November 4, 2026 | 12,238 | 486 | 4% | 514 |
| November 3, 2026 | 11,497 | 525 | 5% | 556 |
| November 2, 2026 | 9,572 | 506 | 5% | 534 |
| November 1, 2026 | 9,518 | 437 | 5% | 481 |
"Brands sending" = distinct brands in our archive that sent at least one email that day. "BF brands" = brands whose subject contained "Black Friday" or "BFCM". "BF share" = BF brands as a percentage of all brands sending that day. Times are US Eastern.
Weekly rollup
Monday-to-Sunday weeks, US Eastern. Each week counts distinct brands that sent any email during the week.
| Week | Brands sending | BF brands | BF share | BF emails |
|---|---|---|---|---|
| Nov 2 week | 39,360 | 3,142 | 8% | 4,482 |
| Oct 26 week (Nov 1 only) | 9,518 | 437 | 5% | 481 |
Population: brands published in our archive only.
Recent Black Friday subject lines
From brands in our archive, November 8, 2026.
Methods
- What we count
- Every email received in a subscription inbox we maintain. Brands that send to only part of their list send more than we count. Segmented sends are undercounted in the same way.
- Subject matching
- "Black Friday" counts emails whose subject line contains "black friday" or "bfcm" (case-insensitive). "Cyber Monday" counts subjects containing "cyber monday". A subject can match both.
- Dates and times
- All dates are the calendar day the email arrived in US Eastern time. The study covers the period from November 1, 2026 through November 30, 2026 (Cyber Monday).
- Brands
- Only brands published in our archive (roughly 9,000-14,000 active brands per day). The brand count on each day is the number of distinct brands that sent at least one email that day, regardless of Black Friday subject lines. Our full collection covers 38,000-51,000 brand domains per day, but brands with fewer than three emails on file are excluded from published pages and from these counts.
How to cite
They Sent It. (2026). Black Friday and Cyber Monday 2026 email study. Retrieved from theysentit.com/research/black-friday-2026
Data as of November 8, 2026. Figures are updated nightly and may differ from values seen on a different date.
Download this dataset as CSV - date, brands, emails, bf_brands, bf_emails, cm_brands, cm_emails.