Buffy subject lines
40 subject lines averaging 39 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 1, 2026 12:47 AM | BLACK FRIDAY STARTS NOW — 25% OFF SITEWIDE | 42 | Black Friday Early Access Our deepest sale of the year, before anyone else. | Nov 1, 2026 12:47 AM · 42 characters. Black Friday Early Access Our deepest sale of the year, before anyone else. | |
| Oct 31, 2026 7:37 AM | Build the bed and save $180+ | 28 | 30% off the whole bed $180 off the whole bed. 24 hours only. | Oct 31, 2026 7:37 AM · 28 characters. 30% off the whole bed $180 off the whole bed. 24 hours only. | |
| Oct 28, 2026 7:43 PM | Weather is cooling — why am I still waking up hot? | 50 | Still waking up hot? The air got cooler. Your bed didn’t. Here’s the fix. | Oct 28, 2026 7:43 PM · 50 characters. Still waking up hot? The air got cooler. Your bed didn’t. Here’s the fix. | |
| Oct 26, 2026 8:46 PM | The secret to softness is in the garden | 39 | First order? Enjoy 20% off at checkout. | Oct 26, 2026 8:46 PM · 39 characters. First order? Enjoy 20% off at checkout. | |
| Oct 26, 2026 7:47 PM | The marshmallow fluffy comforter — that's never hot | 51 | Fluffy. Not hot. All the loft, none of the 3am kick-off. | Oct 26, 2026 7:47 PM · 51 characters. Fluffy. Not hot. All the loft, none of the 3am kick-off. | |
| Oct 25, 2026 11:32 PM | 20% off your first order. | 25 | Discount automatically applied at checkout | Oct 25, 2026 11:32 PM · 25 characters. Discount automatically applied at checkout | |
| Oct 25, 2026 7:43 PM | Not soft...wildly, ridiculously, unreasonably SOFT! | 51 | Wildly, unreasonably, ridiculously soft One eucalyptus fabric. Four ways to never leave… | Oct 25, 2026 7:43 PM · 51 characters. Wildly, unreasonably, ridiculously soft One eucalyptus fabric. Four ways to never leave… | |
| Oct 23, 2026 11:47 AM | The fluffiest, cutest body pillows for cozying up! | 50 | Something to hold all night The original Cloud Body Pillow, or the famous Wiggle. | Oct 23, 2026 11:47 AM · 50 characters. Something to hold all night The original Cloud Body Pillow, or the famous Wiggle. | |
| Oct 21, 2026 7:47 PM | The 7 most popular Breeze Sheet Set colors | 42 | The seven everyone’s sleeping on Our 7 most popular Breeze sheet sets, ranked. | Oct 21, 2026 7:47 PM · 42 characters. The seven everyone’s sleeping on Our 7 most popular Breeze sheet sets, ranked. | |
| Oct 19, 2026 7:47 PM | Your sheets are cool. Is your pillow? | 37 | The pillow that stays cool For anyone who flips their pillow looking for the cold side. | Oct 19, 2026 7:47 PM · 37 characters. The pillow that stays cool For anyone who flips their pillow looking for the cold side. | |
| Oct 18, 2026 12:47 AM | Secret: 25% Off Today Only (Do Not Forward) | 43 | Our secret sale 25% off everything, Sunday only, with code SECRET25. | Oct 18, 2026 12:47 AM · 43 characters. Our secret sale 25% off everything, Sunday only, with code SECRET25. | |
| Oct 16, 2026 7:43 PM | The Coziest Fall Layers: Comforters, Quilts, Coverlets & Throws | 63 | Cozy, from the bottom up The three-part fall bed, and how to put it together. | Oct 16, 2026 7:43 PM · 63 characters. Cozy, from the bottom up The three-part fall bed, and how to put it together. | |
| Oct 14, 2026 7:43 PM | The 9 Most Popular Duvet Cover Colors & Prints | 46 | This week’s most wanted The 9 Breeze duvet covers everyone bought this week. | Oct 14, 2026 7:43 PM · 46 characters. This week’s most wanted The 9 Breeze duvet covers everyone bought this week. | |
| Oct 12, 2026 7:43 PM | The marshmallow fluffy comforter — that's never hot | 51 | Fluffy. Not hot. All the loft, none of the 3am kick-off. | Oct 12, 2026 7:43 PM · 51 characters. Fluffy. Not hot. All the loft, none of the 3am kick-off. | |
| Oct 11, 2026 6:47 PM | Back in stock: Glacier, Earth, Cloud and more · Resent | 45 | Breeze is back All seven colors, in sheet sets and duvet covers. Get them while they last. | Oct 11, 2026 6:47 PM · 45 characters. Breeze is back All seven colors, in sheet sets and duvet covers. Get them while they last. | |
| Oct 10, 2026 5:52 AM | Want to take a second look? | 27 | Here's why you should choose Buffy. | Oct 10, 2026 5:52 AM · 27 characters. Here's why you should choose Buffy. | |
| Oct 9, 2026 7:37 AM | Unusually soft and cold pillowcases | 35 | Unusually soft and cool Breeze pillowcases, in seven colors. A pair is $55. | Oct 9, 2026 7:37 AM · 35 characters. Unusually soft and cool Breeze pillowcases, in seven colors. A pair is $55. | |
| Oct 9, 2026 5:51 AM | 🛏️ Need some bedroom advice? | 27 | Build your dream bed, in under 30 seconds | Oct 9, 2026 5:51 AM · 27 characters. Build your dream bed, in under 30 seconds | |
| Oct 7, 2026 6:32 PM | Back in stock: Glacier, Earth, Cloud and more | 45 | Breeze is back All seven colors, in sheet sets and duvet covers. Get them while they last. | Oct 7, 2026 6:32 PM · 45 characters. Breeze is back All seven colors, in sheet sets and duvet covers. Get them while they last. | |
| Oct 6, 2026 7:47 PM | What everyone's wiggling in · Resent | 27 | A new cover every season The Wiggle covers everyone’s wiggling in this fall. | Oct 6, 2026 7:47 PM · 27 characters. A new cover every season The Wiggle covers everyone’s wiggling in this fall. | |
| Oct 2, 2026 9:01 PM | What everyone's wiggling in | 27 | A new cover every season The Wiggle covers everyone’s wiggling in this fall. | Oct 2, 2026 9:01 PM · 27 characters. A new cover every season The Wiggle covers everyone’s wiggling in this fall. | |
| Sep 30, 2026 11:00 PM | Coverlet or Quilt on top. Puffer or Waffle at the foot. | 55 | Two layers, four ways How to layer your bed for fall. | Sep 30, 2026 11:00 PM · 55 characters. Two layers, four ways How to layer your bed for fall. | |
| Sep 28, 2026 7:47 PM | The camellia blooms in winter | 29 | The camellia blooms in winter Our first print of the season. | Sep 28, 2026 7:47 PM · 29 characters. The camellia blooms in winter Our first print of the season. | |
| Sep 27, 2026 10:32 AM | How actual customers rate the Cloud Comforter on fluffiness, warmth & breathability | 84 | Is it fluffy? Is it hot? Is it cool? Straight answers on the Cloud Comforter: fluffy, warm… | Sep 27, 2026 10:32 AM · 84 characters. Is it fluffy? Is it hot? Is it cool? Straight answers on the Cloud Comforter: fluffy, warm… | |
| Sep 25, 2026 11:26 AM | Cloud Pillow versus Adjustable Cooling Pillow | 45 | Find your pillow height Two ways to keep your neck level. Pick from three heights, or set… | Sep 25, 2026 11:26 AM · 45 characters. Find your pillow height Two ways to keep your neck level. Pick from three heights, or set… | |
| Sep 23, 2026 7:47 AM | 20% off for Buffy customers | 27 | Waiting in your account | Sep 23, 2026 7:47 AM · 27 characters. Waiting in your account | |
| Sep 21, 2026 7:47 PM | New Sheet Set: Midori — with Pomegranate & Pomelo | 49 | Summer green, all winter | Sep 21, 2026 7:47 PM · 49 characters. Summer green, all winter | |
| Sep 20, 2026 12:47 AM | Sheets steeped in Gardenia & Pomelo Rind | 40 | Our Secret for Singular Softness | Sep 20, 2026 12:47 AM · 40 characters. Our Secret for Singular Softness | |
| Sep 17, 2026 7:47 PM | Cooling — when you need it. | 27 | Proven when you ask. | Sep 17, 2026 7:47 PM · 27 characters. Proven when you ask. | |
| Sep 15, 2026 7:46 PM | The styles that sold out — are back in stock | 44 | Limited runs in our sold out solids and stripes | Sep 15, 2026 7:46 PM · 44 characters. Limited runs in our sold out solids and stripes | |
| Sep 13, 2026 7:47 PM | New shade: Bianca | 17 | Wine-dark sateen, printed with roses past their peak. | Sep 13, 2026 7:47 PM · 17 characters. Wine-dark sateen, printed with roses past their peak. | |
| Sep 13, 2026 12:47 AM | How cool? We had a lab measure it | 33 | Intertek tested how fast heat leaves your skin. Here's the number. | Sep 13, 2026 12:47 AM · 33 characters. Intertek tested how fast heat leaves your skin. Here's the number. | |
| Sep 12, 2026 12:47 AM | Your pillowcase, under a microscope | 35 | Silk, linen, cotton, eucalyptus — only one is perfectly smooth. | Sep 12, 2026 12:47 AM · 35 characters. Silk, linen, cotton, eucalyptus — only one is perfectly smooth. | |
| Sep 11, 2026 3:51 AM | Last Chance: 20% Off Ends Tomorrow | 34 | The *intentional* choice for sleep + recovery | Sep 11, 2026 3:51 AM · 34 characters. The *intentional* choice for sleep + recovery | |
| Sep 10, 2026 3:50 AM | 20% Off Awarded Bedding Here | 28 | Discount Automatically Applied! | Sep 10, 2026 3:50 AM · 28 characters. Discount Automatically Applied! | |
| Sep 9, 2026 7:47 PM | Thread count can be gamed. This can't. | 38 | The number that actually predicts how long sheets last | Sep 9, 2026 7:47 PM · 38 characters. The number that actually predicts how long sheets last | |
| May 15, 2026 7:21 PM | Last Chance: 20% Off Ends Tomorrow | 34 | The *intentional* choice for sleep + recovery | May 15, 2026 7:21 PM · 34 characters. The *intentional* choice for sleep + recovery | |
| May 15, 2026 7:21 PM | $40 Off Awarded Bedding Here | 28 | Discount Automatically Applied! | May 15, 2026 7:21 PM · 28 characters. Discount Automatically Applied! | |
| Apr 29, 2026 6:59 PM | Last Chance: 20% Off Ends Tomorrow | 34 | The *intentional* choice for sleep + recovery | Apr 29, 2026 6:59 PM · 34 characters. The *intentional* choice for sleep + recovery | |
| Apr 28, 2026 6:58 PM | $40 Off Awarded Bedding Here | 28 | Discount Automatically Applied! | Apr 28, 2026 6:58 PM · 28 characters. Discount Automatically Applied! |
Based on 40 emails received from Apr 28 to Nov 1, 2026. Times in US Eastern. How we collect