Why insomnia keeps coming back (even when you do everything right)

Preview text: It’s not about willpower or bedtime routines — it’s about the brain.

Dr. Andrea MatsumuraMonday, Oct 19, 2026 at 1:16 PM EasternKlaviyo
Dr. Andrea MatsumuraWhy insomnia keeps coming back (even when you do everything right)
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Why insomnia keeps coming back (even when you do everything right)
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It’s not about willpower or bedtime routines — it’s about the brain.
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Why insomnia keeps coming back (even when you do everything right)
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Oct 19, 2026 1:16 PMWhy insomnia keeps coming back (even when you do everything right) (this email)
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Oct 16, 2026 4:14 AMYou’re in the right place for better sleep 🌙
Oct 14, 2026 7:39 AMYou’re in the right place for better sleep 🌙

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