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NEW STYLES ALERT

ExpressTuesday, Jun 25, 2024 at 11:26 AM EasternMailchimp
ExpressNEW STYLES ALERT
Subject
NEW STYLES ALERT
From
express@b.express.com
Brand
Express
Sent
Tue Jun 25, 2024, 11:26 AM ET
Size
142 KB
Images
42
Links
55, 1 of them buttons
Subject length
16 characters

Against Express's usual

Sent in its busiest hour, 11 AM, which holds 29% of its emails. The subject is 16 characters; its average is 44.

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Sent just before and after

Jun 27, 2024 10:13 AM50-60% off everything–NEW styles just added!
Jun 26, 2024 8:05 PMFinal hours! $25+ shorts, tees & tanks
Jun 26, 2024 11:11 AMONE DAY ONLY! $25+ shorts & tees
Jun 25, 2024 11:26 AMNEW STYLES ALERT (this email)
Jun 24, 2024 1:49 AMThese suits? Guaranteed to impress *anywhere*
Jun 23, 2024 3:24 PMDON’T MISS EXTRA 60% OFF
Jun 23, 2024 11:24 AM80% off is NOT TO BE MISSED

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