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Did someone say 40% off new polos?

ExpressMonday, May 13, 2024 at 8:02 PM EasternMailchimp
ExpressDid someone say 40% off new polos?
Subject
Did someone say 40% off new polos?
From
express@b.express.com
Brand
Express
Sent
Mon May 13, 2024, 8:02 PM ET
Size
141 KB
Images
40
Links
60, 1 of them buttons
Subject length
34 characters

Against Express's usual

Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 34 characters; its average is 44.

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Sent just before and after

May 14, 2024 8:15 PMA how-to guide for summer shirts (all 40% OFF)
May 14, 2024 3:03 PMPRICE DROP 👇 70% off online starts now!
May 14, 2024 11:11 AM40% off your purchase + NEW ARRIVALS
May 13, 2024 8:02 PMDid someone say 40% off new polos? (this email)
May 13, 2024 11:10 AM40% OFF ALL-NEW SUMMER ARRIVALS
May 12, 2024 8:04 PMENDS @ MIDNIGHT! Clearance from $12 online
May 12, 2024 3:19 PMTONIGHT ONLY! $12+ clearance styles drop at 6 p.m.

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