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TONIGHT ONLY! $12+ clearance styles drop at 6 p.m.

ExpressSunday, May 12, 2024 at 3:19 PM EasternMailchimp
ExpressTONIGHT ONLY! $12+ clearance styles drop at 6 p.m.
Subject
TONIGHT ONLY! $12+ clearance styles drop at 6 p.m.
From
express@b.express.com
Brand
Express
Sent
Sun May 12, 2024, 3:19 PM ET
Size
145 KB
Images
43
Links
62, 1 of them buttons
Subject length
50 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 50 characters; its average is 44.

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Sent just before and after

May 13, 2024 8:02 PMDid someone say 40% off new polos?
May 13, 2024 11:10 AM40% OFF ALL-NEW SUMMER ARRIVALS
May 12, 2024 8:04 PMENDS @ MIDNIGHT! Clearance from $12 online
May 12, 2024 3:19 PMTONIGHT ONLY! $12+ clearance styles drop at 6 p.m. (this email)
May 12, 2024 11:05 AMHow does 40% off everything sound?
May 12, 2024 8:12 AMSo many styles are 50% OFF
May 11, 2024 7:58 PM40% off sitewide | How to conquer summer style

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