They Sent It

40% OFF ALL-NEW SUMMER ARRIVALS

ExpressMonday, May 13, 2024 at 11:10 AM EasternMailchimp
Express40% OFF ALL-NEW SUMMER ARRIVALS
Subject
40% OFF ALL-NEW SUMMER ARRIVALS
From
express@em.express.com
Brand
Express
Sent
Mon May 13, 2024, 11:10 AM ET
Size
93 KB
Images
53
Links
54, 2 of them buttons
Subject length
31 characters

Against Express's usual

Sent in its busiest hour, 11 AM, which holds 29% of its emails. The subject is 31 characters; its average is 44.

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Sent just before and after

May 14, 2024 3:03 PMPRICE DROP 👇 70% off online starts now!
May 14, 2024 11:11 AM40% off your purchase + NEW ARRIVALS
May 13, 2024 8:02 PMDid someone say 40% off new polos?
May 13, 2024 11:10 AM40% OFF ALL-NEW SUMMER ARRIVALS (this email)
May 12, 2024 8:04 PMENDS @ MIDNIGHT! Clearance from $12 online
May 12, 2024 3:19 PMTONIGHT ONLY! $12+ clearance styles drop at 6 p.m.
May 12, 2024 11:05 AMHow does 40% off everything sound?

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