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It’s ALL 50-60% off this weekend!

ExpressSaturday, Jun 29, 2024 at 10:15 AM EasternMailchimp
ExpressIt’s ALL 50-60% off this weekend!
Subject
It’s ALL 50-60% off this weekend!
From
express@em.express.com
Brand
Express
Sent
Sat Jun 29, 2024, 10:15 AM ET
Size
69 KB
Images
32
Links
31, 2 of them buttons
Subject length
33 characters

Against Express's usual

Sent in the 10 AM hour, which holds 5% of its emails; 29% arrive in the 11 AM hour. The subject is 33 characters; its average is 44.

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Sent just before and after

Jun 30, 2024 11:23 AM''AWESOME JEANS''
Jun 29, 2024 2:58 PMThe best T-shirts for men, period
Jun 29, 2024 11:21 AMICYMI: 70% off select styles (NEW just added!)
Jun 29, 2024 10:15 AMIt’s ALL 50-60% off this weekend! (this email)
Jun 28, 2024 3:50 PMA sale you have to see to believe 👀
Jun 28, 2024 10:50 AMSummer’s coolest tropical shirts 😎
Jun 27, 2024 3:05 PM“Not stiff like other suits”

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