“Not stiff like other suits”

ExpressThursday, Jun 27, 2024 at 3:05 PM EasternMailchimp
Express“Not stiff like other suits”
Subject
“Not stiff like other suits”
From
express@b.express.com
Brand
Express
Sent
Thu Jun 27, 2024, 3:05 PM ET
Size
155 KB
Images
45
Links
59, 1 of them buttons
Subject length
28 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 28 characters; its average is 44.

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Sent just before and after

Jun 29, 2024 10:15 AMIt’s ALL 50-60% off this weekend!
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Jun 28, 2024 10:50 AMSummer’s coolest tropical shirts 😎
Jun 27, 2024 3:05 PM“Not stiff like other suits” (this email)
Jun 27, 2024 10:54 AMNEW JUST ADDED! 70% off select styles
Jun 27, 2024 10:13 AM50-60% off everything–NEW styles just added!
Jun 26, 2024 8:05 PMFinal hours! $25+ shorts, tees & tanks

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