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LAST DAY! 50% off everything online & in stores

ExpressFriday, Nov 28, 2025 at 11:08 AM EasternMailchimp
ExpressLAST DAY! 50% off everything online & in stores
Subject
LAST DAY! 50% off everything online & in stores
From
express@b.express.com
Brand
Express
Sent
Fri Nov 28, 2025, 11:08 AM ET
Size
136 KB
Images
42
Links
48, 2 of them buttons
Subject length
47 characters

Against Express's usual

Sent in its busiest hour, 11 AM, which holds 29% of its emails. The subject is 47 characters; its average is 44.

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Sent just before and after

Nov 29, 2025 9:05 AMBlack Friday Weekend! 40% off everything + free shipping
Nov 28, 2025 8:08 PMFINAL HOURS! 50% off everything + free shipping + extra 10% for Insiders
Nov 28, 2025 3:03 PMEXTENDED! Extra 10% off for Insiders (+ 50% off everything)
Nov 28, 2025 11:08 AMLAST DAY! 50% off everything online & in stores (this email)
Nov 28, 2025 7:13 AMThe time is NOW! 50% off everything online & in stores (+ free shipping!)
Nov 27, 2025 8:10 PMPie can wait! 🥧 50% off everything + FINAL HOURS for Insiders to stack an extra 10% off
Nov 27, 2025 2:56 PMCozy time: 50% OFF ALL SWEATERS (and everything else + Insiders take extra 10% off!)

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