The time is NOW! 50% off everything online & in stores (+ free shipping!)

Use this example
- Subject
- The time is NOW! 50% off everything online & in stores (+ free shipping!)
- From
- express@
b.express.com - Brand
- Express
- ESP
- Mailchimp
- Sent
- Fri Nov 28, 2025, 7:13 AM ET
- Size
- 181 KB
- Images
- 65
- Links
- 72, 1 of them buttons
- Subject length
- 73 characters
Against Express's usual
Sent in the 7 AM hour, which holds 7% of its emails; 29% arrive in the 11 AM hour. The subject is 73 characters; its average is 44.
Sent just before and after
| Nov 28, 2025 8:08 PM | FINAL HOURS! 50% off everything + free shipping + extra 10% for Insiders | |
| Nov 28, 2025 3:03 PM | EXTENDED! Extra 10% off for Insiders (+ 50% off everything) | |
| Nov 28, 2025 11:08 AM | LAST DAY! 50% off everything online & in stores | |
| Nov 28, 2025 7:13 AM | The time is NOW! 50% off everything online & in stores (+ free shipping!) (this email) | |
| Nov 27, 2025 8:10 PM | Pie can wait! 🥧 50% off everything + FINAL HOURS for Insiders to stack an extra 10% off | |
| Nov 27, 2025 2:56 PM | Cozy time: 50% OFF ALL SWEATERS (and everything else + Insiders take extra 10% off!) | |
| Nov 27, 2025 11:05 AM | BEST DEAL OF THE YEAR | It’s all 50% off and ships free (+ extra 10% off for Insiders!) |
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