They Sent It

NEW | STYLES | ADDED

ExpressFriday, Oct 4, 2024 at 2:58 PM EasternMailchimp
ExpressNEW | STYLES | ADDED
Subject
NEW | STYLES | ADDED
From
express@b.express.com
Brand
Express
Sent
Fri Oct 4, 2024, 2:58 PM ET
Size
136 KB
Images
41
Links
55, 1 of them buttons
Subject length
20 characters

Against Express's usual

Sent in the 2 PM hour, which holds 3% of its emails; 29% arrive in the 11 AM hour. The subject is 20 characters; its average is 44.

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Sent just before and after

Oct 6, 2024 11:11 AMTHE suit for wedding season
Oct 5, 2024 3:07 PM50% OFF these wear-now styles
Oct 5, 2024 10:56 AMThe key to instant cool factor
Oct 4, 2024 2:58 PMNEW | STYLES | ADDED (this email)
Oct 4, 2024 11:13 AMJust in: our best new button-downs
Oct 3, 2024 3:06 PMWear-with-everything pants & jeans
Oct 3, 2024 11:06 AMSee what’s NEW to sale 👀

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