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The key to instant cool factor

ExpressSaturday, Oct 5, 2024 at 10:56 AM EasternMailchimp
ExpressThe key to instant cool factor
Subject
The key to instant cool factor
From
express@b.express.com
Brand
Express
Sent
Sat Oct 5, 2024, 10:56 AM ET
Size
157 KB
Images
49
Links
63, 1 of them buttons
Subject length
30 characters

Against Express's usual

Sent in the 10 AM hour, which holds 5% of its emails; 29% arrive in the 11 AM hour. The subject is 30 characters; its average is 44.

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Sent just before and after

Oct 7, 2024 10:57 AMFall’s best base layer
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Oct 5, 2024 3:07 PM50% OFF these wear-now styles
Oct 5, 2024 10:56 AMThe key to instant cool factor (this email)
Oct 4, 2024 2:58 PMNEW | STYLES | ADDED
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