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Oh hey, new spring tees just dropped

ExpressSaturday, Feb 24, 2024 at 3:14 PM EasternMailchimp
ExpressOh hey, new spring tees just dropped
Subject
Oh hey, new spring tees just dropped
From
express@b.express.com
Brand
Express
Sent
Sat Feb 24, 2024, 3:14 PM ET
Size
137 KB
Images
40
Links
61, 2 of them buttons
Subject length
36 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 36 characters; its average is 44.

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Sent just before and after

Feb 25, 2024 10:33 AMPrep for wedding season with $199+ ALL men's suits
Feb 25, 2024 8:14 AMSTARTS TODAY! 50% off everything on your wish list
Feb 24, 2024 8:04 PMChinos in your favorite color (+ your new favorite fit)
Feb 24, 2024 3:14 PMOh hey, new spring tees just dropped (this email)
Feb 24, 2024 11:19 AM70% off must-haves to wear right now
Feb 24, 2024 8:14 AM$39 ALL JEANS | 30% OFF EVERYTHING ELSE
Feb 23, 2024 8:04 PM*THIS* is how UpWest does denim

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