*THIS* is how UpWest does denim

ExpressFriday, Feb 23, 2024 at 8:04 PM EasternMailchimp
Express*THIS* is how UpWest does denim
Subject
*THIS* is how UpWest does denim
From
express@b.express.com
Brand
Express
Sent
Fri Feb 23, 2024, 8:04 PM ET
Size
99 KB
Images
38
Links
43, 1 of them buttons
Subject length
31 characters

Against Express's usual

Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 31 characters; its average is 44.

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Sent just before and after

Feb 24, 2024 3:14 PMOh hey, new spring tees just dropped
Feb 24, 2024 11:19 AM70% off must-haves to wear right now
Feb 24, 2024 8:14 AM$39 ALL JEANS | 30% OFF EVERYTHING ELSE
Feb 23, 2024 8:04 PM*THIS* is how UpWest does denim (this email)
Feb 23, 2024 3:08 PMGET IN ON THIS 👉 Clearance from $10 won’t last forever…
Feb 23, 2024 11:20 AMThe 👖 wash you’ve been searching for
Feb 23, 2024 8:16 AM$39 ALL JEANS 💸 $199+ ALL MEN'S SUITS 💸

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