So many styles are 50% OFF

ExpressSunday, May 12, 2024 at 8:12 AM EasternMailchimp
ExpressSo many styles are 50% OFF
Subject
So many styles are 50% OFF
From
express@em.express.com
Brand
Express
Sent
Sun May 12, 2024, 8:12 AM ET
Size
73 KB
Images
27
Links
31, 3 of them buttons
Subject length
26 characters

Against Express's usual

Sent in the 8 AM hour, which holds 9% of its emails; 29% arrive in the 11 AM hour. The subject is 26 characters; its average is 44.

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Sent just before and after

May 12, 2024 8:04 PMENDS @ MIDNIGHT! Clearance from $12 online
May 12, 2024 3:19 PMTONIGHT ONLY! $12+ clearance styles drop at 6 p.m.
May 12, 2024 11:05 AMHow does 40% off everything sound?
May 12, 2024 8:12 AMSo many styles are 50% OFF (this email)
May 11, 2024 7:58 PM40% off sitewide | How to conquer summer style
May 11, 2024 2:34 PM40% OFF | Living in LINEN
May 11, 2024 11:16 AM40% off sitewide + “the best shirt you will ever own”

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