How does 40% off everything sound?

Sunday, May 12, 2024 at 11:05 AM EasternMailchimp

ExpressHow does 40% off everything sound?

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Sent in its busiest hour, 11 AM, which holds 29% of its emails. The subject is 34 characters; its average is 44.

	May 13, 2024 11:10 AM	40% OFF ALL-NEW SUMMER ARRIVALS
	May 12, 2024 8:04 PM	ENDS @ MIDNIGHT! Clearance from $12 online
	May 12, 2024 3:19 PM	TONIGHT ONLY! $12+ clearance styles drop at 6 p.m.
	May 12, 2024 11:05 AM	How does 40% off everything sound? (this email)
	May 12, 2024 8:12 AM	So many styles are 50% OFF
	May 11, 2024 7:58 PM	40% off sitewide \| How to conquer summer style
	May 11, 2024 2:34 PM	40% OFF \| Living in LINEN