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“What do I wear to a spring wedding?”

ExpressSaturday, Feb 3, 2024 at 3:19 PM EasternMailchimp
Express“What do I wear to a spring wedding?”
Subject
“What do I wear to a spring wedding?”
From
express@em.express.com
Brand
Express
Sent
Sat Feb 3, 2024, 3:19 PM ET
Size
93 KB
Images
50
Links
59, 2 of them buttons
Subject length
37 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 37 characters; its average is 44.

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Sent just before and after

Feb 4, 2024 11:15 AMPrep for spring with 40% off ALL tops online
Feb 4, 2024 8:16 AMNew for spring and ON SALE?!
Feb 3, 2024 8:05 PMOn-the-go outerwear from UpWest
Feb 3, 2024 3:19 PM“What do I wear to a spring wedding?” (this email)
Feb 3, 2024 11:19 AMTOP DROP: the 1MX Shirt goes bold
Feb 3, 2024 8:17 AMStop in today for 60% off select styles
Feb 2, 2024 8:07 PMWhen ALL tops are 40% off, you stock up

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