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When ALL tops are 40% off, you stock up

ExpressFriday, Feb 2, 2024 at 8:07 PM EasternMailchimp
ExpressWhen ALL tops are 40% off, you stock up
Subject
When ALL tops are 40% off, you stock up
From
express@b.express.com
Brand
Express
Sent
Fri Feb 2, 2024, 8:07 PM ET
Size
151 KB
Images
47
Links
66, 3 of them buttons
Subject length
39 characters

Against Express's usual

Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 39 characters; its average is 44.

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Sent just before and after

Feb 3, 2024 3:19 PM“What do I wear to a spring wedding?”
Feb 3, 2024 11:19 AMTOP DROP: the 1MX Shirt goes bold
Feb 3, 2024 8:17 AMStop in today for 60% off select styles
Feb 2, 2024 8:07 PMWhen ALL tops are 40% off, you stock up (this email)
Feb 2, 2024 3:14 PMReminder: Extra 50% OFF clearance continues
Feb 2, 2024 11:15 AMTake a look 👀 60% OFF select styles
Feb 2, 2024 8:15 AM💥 30% OFF NEW ARRIVALS 💥

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