Stop washing your waves ✋

Preview text: ... try this instead

MerwaveSaturday, Sep 19, 2026 at 1:30 AM EasternKlaviyo
MerwaveStop washing your waves ✋
Subject
Stop washing your waves ✋
Preview text
... try this instead
From
hello@merwave.co.uk
Brand
Merwave
Sent
Sat Sep 19, 2026, 1:30 AM ET
Sent to
United Kingdom (merwave.co.uk), merwave.com
Size
51 KB
Images
13
Links
10, 5 of them buttons
Subject length
26 characters

Against Merwave's usual

Sent in its busiest hour, 1 AM, which holds 75% of its emails. The subject is 26 characters, the same as its average.

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Sent just before and after

Sep 24, 2026 1:30 AMWhy your waves change after 50
Sep 22, 2026 1:30 AMIs your shampoo causing frizz?
Sep 20, 2026 1:30 AMI’m switching up my routine 🍂
Sep 19, 2026 1:30 AMStop washing your waves ✋ (this email)
Sep 17, 2026 1:30 AMAre you doing too much?
Sep 15, 2026 1:30 AMWhat’s making your hair snap?
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