Why are your waves so random? 🀨

Preview text: Why the exact same routine can give different results

MerwaveSunday, Aug 23, 2026 at 2:30 AM EasternKlaviyo
MerwaveWhy are your waves so random? 🀨
Subject
Why are your waves so random? 🀨
Preview text
Why the exact same routine can give different results
From
hello@merwave.co.uk
Brand
Merwave
Sent
Sun Aug 23, 2026, 2:30 AM ET
Sent to
United Kingdom (merwave.co.uk), merwave.com
Size
47 KB
Images
7
Links
11, 6 of them buttons
Subject length
32 characters

Against Merwave's usual

Sent in the 2 AM hour, which holds 11% of its emails; 75% arrive in the 1 AM hour. The subject is 32 characters; its average is 26.

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Sent just before and after

Aug 29, 2026 1:00 AMMini kits are back
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Aug 23, 2026 2:30 AMWhy are your waves so random? 🀨 (this email)
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Aug 20, 2026 1:00 AMBlondes, you need this πŸ‘€
Aug 18, 2026 1:00 AMYour waves are thirsty πŸ’§

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