1 hour vs 4 hours

Preview text: Of attention

New Things LabThursday, Sep 3, 2026 at 5:01 PM EasternKlaviyo
New Things Lab1 hour vs 4 hours
Subject
1 hour vs 4 hours
Preview text
Of attention
From
info@newthingslab.com
Sent
Thu Sep 3, 2026, 5:01 PM ET
Sent to
getnewthings.com, newthingslab.com
Size
43 KB
Images
17
Links
17, 5 of them buttons
Subject length
17 characters

Against New Things Lab's usual

Sent in the 5 PM hour, which holds 13% of its emails; 19% arrive in the 12 PM hour. The subject is 17 characters; its average is 28.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
New Things Lab <[email protected]>
Subject
1 hour vs 4 hours
Date
Thu, 03 Sep 2026 21:01:54 +0000 (UTC)
Message-ID domain
geopod-ismtpd-115
Return-Path domain
email.newthingslab.com
DKIM signature
d=newthingslab.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-canary-…-rqj29 with SMTP
  2. from (unnamed) by geopod-ismtpd-115 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Sep 7, 2026 7:03 PMWe're loved by thousands for a reason
Sep 7, 2026 12:08 PMNew limited drop coming sometime this week!
Sep 5, 2026 7:01 PMBrowsing our inventions?
Sep 3, 2026 5:01 PM1 hour vs 4 hours (this email)
Aug 28, 2026 12:09 PM5 ways writing beats typing
Aug 27, 2026 9:06 AMStop losing great ideas.
Aug 24, 2026 8:39 AMWe're loved by thousands for a reason

More from New Things Lab

All New Things Lab emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.