One hour left on your mystery discount
Preview text: After that, it's gone
Using this email in an article? Credit: New Things Lab email via They Sent It, with a link to this page. Full-size image
Use this example
- Subject
- One hour left on your mystery discount
- Preview text
- After that, it's gone
- From
- info@
newthingslab.com - Brand
- New Things Lab
- ESP
- Klaviyo
- Sent
- Thu Oct 29, 2026, 12:45 AM ET
- Sent to
- getnewthings.com, newthingslab.com, zonetimer.com
- Size
- 45 KB
- Images
- 12
- Links
- 14, 7 of them buttons
- Subject length
- 38 characters
Against New Things Lab's usual
Sent in the 12 AM hour, which holds 1% of its emails; 19% arrive in the 12 PM hour. The subject is 38 characters; its average is 28.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- New Things Lab <[email protected]>
- Subject
- One hour left on your mystery discount
- Date
- Thu, 29 Oct 2026 04:45:56 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-93
- Return-Path domain
- email.newthingslab.com
- DKIM signature
- d=newthingslab.com s=kl2
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-…-zwm8t with SMTP
- from (unnamed) by geopod-ismtpd-93 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Oct 30, 2026 11:17 PM | Browsing our inventions? | |
| Oct 30, 2026 12:07 PM | playful face. serious watch. | |
| Oct 29, 2026 12:09 PM | NEW: the smile, on your wrist | |
| Oct 29, 2026 12:45 AM | One hour left on your mystery discount (this email) | |
| Oct 28, 2026 11:44 PM | You unlocked a secret discount | |
| Oct 28, 2026 9:02 PM | "i'm sure i'll remember it later" | |
| Oct 24, 2026 12:33 PM | 5 ways writing beats typing |
More from New Things Lab
All New Things Lab emailsNEW: same smile. nothing to hide.
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Oct 30, 2026 11:17 PM
Oct 30, 2026 12:07 PM
Oct 29, 2026 12:09 PM
You unlocked a secret discount
Oct 28, 2026 11:44 PM
"i'm sure i'll remember it later"
Oct 28, 2026 9:02 PM
