playful face. serious watch.
Preview text: real watch parts inside a smiling face

Using this email in an article? Credit: New Things Lab email via They Sent It, with a link to this page. Full-size image
- Subject
- playful face. serious watch.
- Preview text
- real watch parts inside a smiling face
- From
- info@
newthingslab.com - Brand
- New Things Lab
- ESP
- Klaviyo
- Sent
- Fri Oct 30, 2026, 12:07 PM ET
- Sent to
- getnewthings.com, newthingslab.com, zonetimer.com
- Size
- 52 KB
- Images
- 22
- Links
- 22, 5 of them buttons
- Subject length
- 28 characters
Against New Things Lab's usual
Sent in its busiest hour, 12 PM, which holds 19% of its emails. The subject is 28 characters, the same as its average.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- New Things Lab <[email protected]>
- Reply-To
- [email protected]
- Subject
- playful face. serious watch.
- Date
- Fri, 30 Oct 2026 16:07:05 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-9
- Return-Path domain
- email.newthingslab.com
- DKIM signature
- d=newthingslab.com s=kl2
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-…-7gwr7 with SMTP
- from (unnamed) by geopod-ismtpd-9 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Nov 1, 2026 10:18 PM | We're loved by thousands for a reason | |
| Nov 1, 2026 12:07 PM | cluttered notes? do this. | |
| Oct 30, 2026 11:17 PM | Browsing our inventions? | |
| Oct 30, 2026 12:07 PM | playful face. serious watch. (this email) | |
| Oct 29, 2026 12:09 PM | NEW: the smile, on your wrist | |
| Oct 29, 2026 12:45 AM | One hour left on your mystery discount | |
| Oct 28, 2026 11:44 PM | You unlocked a secret discount |
More from New Things Lab
All New Things Lab emailsNEW: same smile. nothing to hide.
Nov 3, 2026 8:38 AM
We're loved by thousands for a reason
Nov 1, 2026 10:18 PM
Nov 1, 2026 12:07 PM
Oct 30, 2026 11:17 PM
Oct 29, 2026 12:09 PM
One hour left on your mystery discount
Oct 29, 2026 12:45 AM
You unlocked a secret discount
Oct 28, 2026 11:44 PM
"i'm sure i'll remember it later"
Oct 28, 2026 9:02 PM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Oct 30, 2026.








